This 12 months, I’ve spent a whole lot of time on the highway, assembly with prospects and capturing their tales for Now Go Construct. At this time, we’re releasing one in every of my favourite episodes, which options Veo, a sports activities expertise startup primarily based in Denmark. And whereas I might spend a complete submit on their historical past or their tech stack, I wish to do one thing a bit completely different. I wish to concentrate on what occurs behind the scenes.
An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing prospects and amassing B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover attention-grabbing, as a result of I’m continually studying how our prospects are utilizing expertise to unravel onerous issues. However what occurs to the remainder of the footage?
Quite a lot of what we movie is left on the slicing room flooring. Veo is an ideal instance. I had a chance to sit down with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned every thing from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However a whole lot of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, we’ve trimmed it right down to 15-minutes).
In some ways, Veo embodies the management ideas we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their choices with information. It’s a useful lesson for startups and younger companies alike.
It was an absolute pleasure to fulfill Keld, Henrik, and all the great individuals at Veo. I hope you take pleasure in the most recent episode as a lot as I loved filming it. Now, go construct!
