Cisco honored with a 2022 “BAMMIE” award for “Largest Affect on Advertising”

December 25, 2022

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Influitive Company, the main supplier of engagement software program for buyer advertising and marketing, advocacy, and on-line communities, introduced the winners of the 2022 Finest Advocate Advertising (BAMMIE) Awards. Now in its ninth 12 months, the BAMMIE Awards acknowledge excellent buyer advocacy and worker advocacy applications, together with the professionals who run them.

In an Influitive press launch issued earlier this week, Influitive CEO Dan McCall stated: “The BAMMIE Awards are the oldest and most prestigious program for advocacy advertising and marketing professionals and now acknowledge one of the best in worker and model advocacy, too. With one other record-breaking 12 months of award submissions from firms of all sizes and industries, advocacy continues to be a successful technique and aggressive benefit.”

Judges applauded Cisco for mobilizing our buyer advocates and leveraging their advocacy to assist the corporate rework advertising and marketing, and named Cisco winner for “Largest Affect on Advertising.”

Cristina Melluzzi, Director of International Buyer Advertising and Advocacy, Cisco

“My crew and I can sum up our buyer advocacy focus over 2022 in three phrases,” stated Cristina Melluzzi, Director of International Buyer Advertising and Advocacy. “Reconnect. Reunite. Acknowledge. This was our north star. The non-public connections now we have with our prospects is extra necessary than ever in driving our advocacy observe. However in a world formed by a pandemic that’s now going into its third 12 months, we had been nurturing relationships, driving enterprise, and conserving our connections alive on a 100-percent digital scale. Cisco was lastly capable of welcome prospects and companions to an onsite expertise as soon as once more at Cisco Reside in 2022, the place we reconnected and shared real moments that may solely come from being with one another in particular person.”

Cristina continued, “We heard from Cisco’s prospects that they needed a neater and sooner solution to uncover, entry, and work together with Cisco applications and alternatives. The corporate’s reply? Cisco Insider: an umbrella that unites 9 Cisco applications into one intuitive person expertise. Cisco Insider streamlines the best way prospects and companions can interact with the applications they love—whether or not it’s world advocacy, influencer, loyalty, or analysis applications—whereas receiving solely probably the most related info relevant to their pursuits.”

Cristina concluded, “Recognition will all the time be a cornerstone to our advocacy observe. We’ve among the most loyal prospects within the business, and it’s important that we acknowledge and reward their ardour and dedication to Cisco by bringing them ongoing private {and professional} development alternatives and experiences.”

Cisco’s prolonged crew of advocacy advertising and marketing professionals from across the globe is delighted to simply accept this honor from Influitive—an honor that marks the fourth 12 months in a row that we’ve gained a BAMMIE. It began in 2019, when Cisco gained the award for “Finest Buyer Engagement Initiative.” It continued in 2020, with BAMMIE gold for “Advocate Advertising Program of the 12 months.” The crew gained gold once more in 2021 in the identical award class. And together with the award in 2022 for “Largest Affect on Advertising” Cisco has been named a finalist but once more for “Program of the 12 months.” Influitive will announce the winner throughout Influitive Reside on January 19, 2023. Being acknowledged by among the greatest within the business is testomony to the long-term and constant partnerships we’ve constructed with our prospects, led by our passionate and pioneering advocacy crew.

Ari Hoffman, Vice President of Buyer Advertising and Advocacy, Influitive

“Cisco is a pioneer in buyer advocacy and advertising and marketing and has gained extra Influitive BAMMIE awards than another firm,” stated Ari Hoffman, Vice President of Buyer Advertising and Advocacy at Influitive. “Congratulations to Cristina Melluzzi and her extremely gifted crew for incomes one more top-shelf accolade that could be a testomony to their continued development and success. They’re true business trailblazers.”