Sturdy AirPods Professional 2 gross sales performed a significant function in Apple considerably growing its share of the TWS (True Wi-fi Stereo) market, in keeping with a brand new market intelligence report.
Apple considerably grew its already-strong lead over the remainder of the market throughout Q3, as second-placed Samsung noticed its Galaxy Buds shipments fall by 25% …
Canalys opened as we speak’s report by saying that the TWS market as an entire grew by 6%, whereas indicating that good audio system declined in reputation.
In line with the newest Canalys estimates, the worldwide good private audio market suffered its second consecutive decline in Q3 2022, with shipments down 4% to 113.6 million models. TWS remained the one class to point out a rise, with 6% progress to 76.9 million models within the quarter.
The corporate stated that Apple additional elevated its market share, on the expense of Samsung and Xiaomi.
Apple (together with Beats) defended its management place with the second-generation AirPods Professional launch, which led to a 34% improve in shipments and a 31% market share. Samsung (together with Harman subsidiaries) took second place, however its shipments fell 15% regardless of its new Galaxy Buds2 Professional launch.
AirPods Professional 2 gross sales key to Apple’s progress
Key Apple findings have been:
- Shipments up from 17.8M models in Q3 2021 to 23.8M in Q3 2022
- Annual TWS progress hit 34%
- Market share up from 24.6% to 30.9%
Apple’s market share was already twice that of Samsung, and is now 2.5 instances greater.
Counterpoint stated that premium audio manufacturers struggled to keep up their positions, and needed to reduce costs to take action.
In Q3 2022, audio-centric manufacturers, equivalent to Sony, Jabra and JBL (below Samsung’s Harman subsidiaries), used aggressive discounting throughout channels to maintain cargo ranges, considerably weakening the market efficiency of value-for-money manufacturers. However these manufacturers’ market worth will increase are comparatively flat.
| Vendor | Q3 2022 shipments (million) | Q3 2022 market share |
Q3 2021Â shipments (million)Â |
Q3 2021 market share |
Annual progress |
| Apple*Â | 23.8Â | 30.9%Â | 17.8Â | 24.6%Â | +34%Â |
| Samsung*Â | 7.4Â | 9.6%Â | 8.7Â | 12.0%Â | -15%Â |
| boAt | 4.1 | 5.4% | 2.8 | 3.8% | +50% |
| Xiaomi | 3.4 | 4.4% | 4.9 | 6.8% | -31% |
| Skullcandy | 2.6 | 3.3% | 2.7 | 3.7% | -4% |
| Others | 35.6 | 46.4% | 35.3 | 49.1% | +1% |
| Whole  | 76.9 | 100.0% | 72.2 | 100.0% | +6% |
The asterisks notice that Apple consists of its Beats model, and Samsung consists of its Harman subsidiary.
In our detailed overview of the AirPods Professional 2, we famous that whereas the design was nearly unchanged, the efficiency and have enhancements are substantial.
- Improved energetic noise-cancellation
- Transparency mode that now consists of adaptive possibility
- Quantity management with swipe gestures on earbud stems
- Battery life improve from 4 hours to 6 hours
- Improved battery life for the earbuds extends whole listening time to 30 hours.
- Case charging provides Apple Watch charger assist.
- Case now consists of U1 chip like AirTags.
- Constructed-in speaker for alert tones and pinging from Discover My app
- Constructed-in lanyard loop on the case (lanyard bought individually)
Apple appears to be like set to additional improve its lead this quarter, with the AirPods Professional 2 prone to show one of the vital well-liked vacation presents.
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