This month in San Francisco, the 2022 Samsung Developer Convention (SDC) spotlighted a few of Samsung’s finest and brightest minds throughout tech, advertising and product fields, sharing a compelling imaginative and prescient of the long run, showcasing the transformational applied sciences that can enhance shoppers’ each day lives and provides customers extra time to concentrate on what issues most.
With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Machine Expertise (DX) Division at Samsung Electronics, the displays revealed how Samsung is crafting techniques that assist make lives smarter, safer, extra handy and extra related than ever earlier than.
▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote
Learn on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we reside and work each now and sooner or later.
Opening: A Seamless, Frictionless Expertise
Jong-Hee Han opened up the day’s talks by underscoring the significance of comfort in an age of good but complicated applied sciences. “At Samsung, our purpose has at all times been to make our lives simpler via expertise innovation,” mentioned Han. “However innovation may also be burdensome for customers if comfort shouldn’t be on the forefront. Our groups are decided to ship units which might be as easy and accessible as they’re superior.”
▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.
Overlaying every thing from Calm Know-how to Knox Matrix to holistic family platforms like Bixby Residence Studio and SmartThings, Han outlined a tool and techniques ecosystem that places the consumer expertise on the heart. “The purpose of all that is to present you a better, seamless and extra frictionless expertise,” Han emphasised. “So you possibly can concentrate on what issues most.”
A Residence That Learns and Adapts By way of SmartThings
Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Cell eXperience Enterprise, mentioned how Covid-19 galvanized groups at Samsung to prioritize the necessary issues in life, notably within the dwelling. “In the event you’re like me, the previous few years have been a time to prioritize what issues, to search out moments to pause and refresh,” mentioned Jung.
▲ Jaeyeon Jung, Vice President and Head of SmartThings, Cell eXperience Enterprise, outlines how the platform helps notice a very seamless, intuitive family gadget ecosystem.
Samsung’s SmartThings platform, Jung defined, is the right method to do that in your house. Because of a variety of enhancements to the family ecosystem platform, discovering, organising, onboarding and synchronizing new units into your family shall be simpler and extra environment friendly than ever. This contains Galaxy Fast Pair, Matter Hub connectivity, SmartThings Vitality and SmartThings Music Sync, in addition to boosted integration with companion techniques and an expanded SmartThings web site.
Matter: A Actually Harmonious Family Expertise
On the finish of her discuss, Jung launched Matthew McCullough from Google, who offered an summary of Matter, a system that lays the groundwork for true interoperability between units within the dwelling. Samsung is dedicated to Matter integration, and assured it’s going to make the dream of a completely built-in family a actuality.
▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to increase its integration.
By working carefully collectively, Samsung and Google intention to make life for each customers and gadget makers easier and smoother, with multi-admin options that minimize down on guide administration and make Google Residence and Nest Hub extra accessible. “This ease of use throughout Samsung and Google is simply the beginning, and we’re wanting ahead to delivering a extra seamless, pleasant dwelling expertise,” mentioned McCullough.
Trade Collaboration Making Machine Ecosystems Extra Open
▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the corporate’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Entry Program.
Persevering with with the theme of interoperability, Mark Benson, Head of SmartThings U.S., emphasised Samsung’s dedication to supporting Matter. “To speed up Matter adoption, we created the SmartThings Matter Early Entry Program, the place we work with main gadget producers to make sure their Matter-enabled units work seamlessly with SmartThings,” mentioned Benson.
The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson identified, are already ready to assist Matter. “It’s all about delivering interoperability proper out of the field,” he mentioned.
The Increasing Position of Bixby
Anil Yadav, Head of Bixby Lab at Samsung Analysis1 America, took to the stage to debate SmartThings’ bespoke speech platform and de facto voice within the dwelling, together with its thrilling new function: Bixby Residence Studio. “With Bixby Residence Studio, you possibly can create experiences that span a number of units and reply extra intuitively to consumer instructions,” mentioned Yadav. “For instance, for those who ask Bixby to show in your air conditioner, Bixby can examine in case you have any home windows open and allow you to know to shut them, saving vitality.”
▲ Voice system professional and Head of Bixby Lab Anil Yadav lays out the platform’s evolving function within the dwelling and celebrates the launch of Bixby Residence Studio.
Able to do every thing from queuing up your subsequent motion film in your Samsung Sensible TV to boosting your cellular safety with On-Machine AI, Bixby is smarter and extra highly effective than ever.
Premium Safety and Privateness for an Built-in Family
▲ Shin Baik, Principal Engineer of Safety Crew, Cell eXperience Enterprise, underscores the importance of robust safety and customized privateness, as exemplified by techniques like Samsung Knox and Knox Matrix.
Samsung envisions greater than only a handy and built-in dwelling expertise. Its groups are additionally creating an expertise that’s as protected as it’s easy, as personal as it’s proactive. After Yadav’s Bixby discuss, Shin Baik, Principal Engineer of Safety Crew, Cell eXperience Enterprise, mentioned with the viewers how top-notch improvements want top-notch safety to go along with them. Unwavering in its three safety and privateness ideas — transparency, selection and safety — Samsung has labored laborious to develop platforms like Samsung Knox. This can hold every thing out of your telephone to your fridge protected and safe, mentioned Baik.
A brand new platform referred to as Knox Matrix, particularly, is now on the frontline of multi-device safety. “Knox Matrix is your personal personal blockchain,” Baik defined. “A number of units share credentials, turning the ecosystem of units right into a defend that protects everybody.”
In keeping with these developments, in fact, is Samsung’s insistence on a customizable privateness expertise, which is offered by Samsung’s complete Safety and privateness dashboard. “We imagine that you just — and solely you — must be making choices about how your info is managed and saved,” mentioned Baik.
A Extra Vibrant Content material Ecosystem Than Ever
Sang Kim, Senior Vice President and Head of Product & Advertising at Samsung Electronics America, shared necessary insights on Samsung’s in depth media community, overlaying a variety of latest successes.
▲ Sang Kim, Senior Vice President and Head of Product & Advertising at Samsung Electronics America, supplies a roundup of Samsung’s numerous — and quickly increasing — media community.
Samsung Gaming Hub, launched in June, is an all-in-one gaming resolution that, because of partnerships with business leaders like Xbox, lets gamers join their controllers to Samsung TVs and entry all of the video games they love with out even needing a console or PC.
Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer time, now reaches 24 nations and 465 million units globally. It’s projected to clock in a formidable three billion hours streamed by customers by the top of 2022.
Because of broad attain, easy monetization integration and an promoting setting optimized for each shoppers and customers, Samsung streaming additionally provides an excellent platform for premium promoting.
“Immediately, Fortune 500 corporations from around the globe have leveraged Samsung TV Plus and our different superior TV promoting options to achieve helpful shoppers,” Kim mentioned.
Tizen’s International Conquest
▲ Yongjae Kim, Government Vice President and Deputy Head of R&D Crew, Visible Show Enterprise discusses all issues Tizen, from the working system’s international attain to its rising spectrum of functions.
Following Sang Kim, Yongjae Kim, Government Vice President and Deputy Head of R&D Crew, Visible Show Enterprise, took to the stage to speak about Tizen, Samsung’s open supply, Linux-backed working system. Kim took the viewers via an enormous number of developments within the Tizen journey, which is rising its capabilities to an ever-wider spectrum of makes use of and functions.
Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen helps carry a very consolidated, uninterrupted gaming expertise to customers with Samsung Gaming Hub, with implausible efficiency and picture high quality, Kim defined. It delivers beautiful visible shows and blockchain pockets integration to Samsung TVs for higher at-home artwork experiences, whereas additionally serving to Sensible Hub ship one of the best in content material searches and proposals. Tizen Enterprise, in the meantime, is boosting B2B companions’ show and signage choices, whereas Tizen All over the place goals to increase licensing and convey the system to extra nations.
“Since its launch ten years in the past, Tizen now powers greater than 330 million TVs, fridges and different sensible units,” mentioned Kim. “At Samsung, we are going to proceed to create Tizen experiences that rework and transcend what many thought doable.”
One UI 5 and the “Your Galaxy, Your Approach” Philosophy
Subsequent up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Cell eXperience Enterprise, whose theme for the day was the corporate’s newest leap ahead within the UI expertise: One UI 5.
▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Cell eXperience Enterprise, introduces One UI 5, the subsequent stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Approach” philosophy.
“On this stage three years in the past, I shared our imaginative and prescient for One UI, the essence of the Galaxy expertise,” Jeong started. “One UI actually captures the ‘Your Galaxy, Your Approach’ philosophy by bringing customers an intuitive, related expertise that’s uniquely yours.”
Splitting the brand new UI replace’s developments into three areas — Personalization, Productiveness and Chance — Jeong shared a bunch of recent and improved options. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, whereas well being and safety capabilities are additionally extra adaptable than ever. The Productiveness part included Bixby Textual content Name, improved phone-to-PC connectivity and multitasking upgrades like Taskbar enhancements. Potentialities coated One UI 5’s integration with progressive Samsung Foldable units and associated capabilities like Flex Mode.
A Look Over the Horizon: Robotics and Well being in Tomorrow’s Houses
The ultimate discuss earlier than the wrap-up was from Sebastian Seung, President and Head of Samsung Analysis. Whereas lots of the day’s talks targeted on latest enhancements, Seung has his eye on the improvements of tomorrow, aiming for at least the merging of the bodily and digital worlds.
“I’d like to ask you to look over the horizon, to a future dreamed of however not but realized,” mentioned Seung, who divided his presentation between the way forward for robotics within the dwelling and Samsung’s ambitions to contribute to well being & wellness analysis.
Within the dwelling robotics subject, Seung mentioned the corporate’s continued success with a family supported by superior, AI-enhanced units, together with the object-detecting JetBot AI+ vacuum, the Bot Useful chore assistant prototype and even future plans for Samsung’s newest robotic arm manipulation code, which can quickly be out there on GitHub.
▲ Sebastian Seung, President and Head of Samsung Analysis, discusses the corporate’s plans for a future the place superior robotics applied sciences assist households and descriptions Samsung’s ambitions in well being & wellness analysis.
Transferring on to the topic of well being, Seung launched Samsung Well being Stack, an open supply venture from Samsung that goals to actively advance well being & wellness analysis. “This can be a full stack SDK, a cellular app for sufferers, a portal for researchers and a backend database,” mentioned Seung. “An entire bundle of open-source instruments designed for the simple creation of digital techniques for the analysis of well being and wellness.”
Closing: Constructing a Extra Sustainable Future With Samsung
To spherical off the talks, Jong-Hee Han returned to the stage to supply a last phrase, summarizing the applied sciences showcased at SDC and the course of the corporate’s way forward for innovation.
▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive imaginative and prescient of a future pushed by sustainable, eco-conscious applied sciences.
“I wish to discuss in regards to the future yet one more time,” he added. “The way forward for one thing very expensive to my coronary heart: our planet. I imagine we’ve a accountability to assist create a sustainable future. We do this via On a regular basis Sustainability, a perception that each stage of the product lifecycle might be extra sustainable.”
Han offered a variety of Samsung sustainability commitments and environmental analysis instructions, together with accountable materials sourcing, recycling, disposal, renewable vitality and billions in investments towards assembly carbon emissions reductions.
“By 2027, we are going to run all DX operations on renewable vitality,” Han mentioned, ending the day on an optimistic word and a glimpse of a future for patrons that’s simpler, extra seamless, extra frictionless and — crucially — extra eco-conscious.
Watch the video under to see the whole recording of the SDC22 Keynote.
▲ Attendees discover the most recent Samsung merchandise at SDC22 cubicles.
1 Samsung Analysis, performing as Samsung Electronics’ superior R&D hub, leads the event of future applied sciences for the corporate’s Machine eXperience (DX) Division.
