Buyer intelligence firm Acxiom has joined the Salesforce AppExchange Genie Assortment, empowering manufacturers to raised perceive their prospects, drive personalisation at scale and unlock new alternatives that speed up enterprise progress.
Manufacturers as we speak are anticipated to know their prospects, anticipate their wants, and have interaction in methods which might be personalised, related, and contextual. An information-first strategy is essential to assembly these expectations, and Salesforce Buyer Knowledge Platform (CDP), powered by Genie, allows manufacturers to create a single supply of reality to permit extra clever, actionable and humanised moments all through the client journey.
Straight built-in with Salesforce, Acxiom’s Knowledge Enhancement for CDP app is presently out there on AppExchange. Utilizing the app, advertisers can leverage Acxiom’s privacy-safe touchpoint knowledge to shortly establish and construct high-value audiences for max cost-efficient engagement. In consequence, manufacturers can realise considerably improved efficiency and enterprise outcomes of their advertising and marketing initiatives, making certain accelerated outcomes on their CDP funding.
Moreover, as a part of the AppExchange Genie Assortment, companions can now actualise the ability of information with the world’s #1 CRM platform – throughout gross sales, service, advertising and marketing, loyalty, commerce and exterior knowledge sources – to speed up enterprise progress.
David Skinner, chief technique officer at Acxiom, stated: “Acxiom’s decades-long expertise in privacy-compliant knowledge providers and identification administration presents Salesforce shoppers experience different companions can’t convey to the desk.
“Entrepreneurs utilizing Acxiom’s Knowledge Enhancement for CDP app can improve their promoting efforts’ precision and predictive energy and enhance marketing campaign response charges. Doing so will assist them get in-market quicker, scale back advertising and marketing prices and maximise their ROI on the Salesforce platform.”
Woodson Martine, EVP and GM of AppExchange, stated: “Salesforce is thrilled that Acxiom has joined the AppExchange Genie Assortment. An information-first strategy and a single-source-of-truth has by no means been extra vital for manufacturers to ship on buyer expectations in as we speak’s digital world.
“We are able to’t wait to see how the improvements from Acxiom will assist our prospects to realize success in an more and more aggressive atmosphere and speed up their digital transformation journeys.”
