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UAE-based telecommunications operator du has partnered with Al-Futtaim Group’s loyalty rewards program Blue Rewards to permit prospects to profit from unique affords and rewards.
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Introduced on the sidelines of GITEX World 2022, du will supply a spread of incentives and reductions to members of Al-Futtaim Group’s Blue Rewards. In line with the discharge, the partnership will allow du to accommodate the life-style of shoppers and develop its choices rewards, while Al-Futtaim Group prospects can profit from du’s high-speed 5G community and unique offers on its merchandise.
By becoming a member of Blue Rewards, du prospects can entry affords on eating, leisure actions, holidays and extra. Customers also can earn cashback after they store at Al-Futtaim Group’s leisure and shops throughout the GCC and Egypt. Gathered cashback will also be used to recharge pay-as-you-go traces or pay for postpaid plans.
“In partnership with Al-Futtaim Group, du is taking buyer rewards to the following degree by means of a digital, omni-channel strategy,” stated Karim Benkirane, Chief Business Officer, du. “Right this moment’s announcement will assist us add life to life by providing the most effective worth and privileges to members of Blue Rewards, in addition to foster higher buyer relationships.”
In the meantime, Himanshu Shrivastava, Chief Expertise Officer, at Al-Futtaim Group, famous how the partnership goals to raise every buyer’s expertise, “We consider that strategic partnerships are an integral pillar within the supply of wonderful buyer expertise, and immediately’s announcement will additional strengthen our bond with members of the Blue Rewards.”
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