Do you wish to write an excellent About Us web page on your ecommerce web site?
That is a major step, and you’re on the proper place!
Under are 9 glorious examples of About Us pages that ecommerce companies have written to elucidate their corporations.
Let’s begin!
The essence of the About Us web page in ecommerce
Let’s view it from the fundamentals.
Think about an ecommerce firm with out an About Us web page.
Prospects will not be capable to study something about that firm.
So, the About Us web page is designed to achieve prospects’ belief by telling them about your corporation.
Making a well-thought-out About Us web page is important on your ecommerce firm.
It establishes belief and takes your viewers behind the scenes to allow them to relate to your organization.
If a customer likes what he reads about your organization, it will likely be simpler for them to belief you with their cash.
9 About Us web page examples for ecommerce
We have now picked these examples as a result of they stand out from many ordinary ecommerce companies that write generic About Us pages.
We hope they open up your artistic thoughts and provide you with concepts for writing a powerful About Us web page.
Let’s begin!
Be aware: Each ecommerce retailer has a distinct story, imaginative and prescient, and goals. These examples are simply on your reference. Chances are you’ll create your ‘excellent’ About Us web page by crafting it your approach.
1. Reformation
Let’s kick off our checklist with an ecommerce clothes firm known as Reformation.
What are you able to study from this About Us web page instance?
Casual tone
The casual and extra human tone grabs the customer’s consideration proper at the beginning of Reformation’s About Us web page.
As a substitute of a proper phrase like ‘welcome,’ the web page says, ‘Oh hello,’ identical to two individuals assembly casually.
Firm’s transient in a big textual content
Reformation has intelligently used a bigger textual content to explain a short historical past of their firm.
They’ve briefly defined when and why the corporate began and what they’ve reached now.
Hyperlinks for detailed data
Guests is probably not thinking about studying each element concerning the firm. That is why this firm solely mentions a abstract of each side of its enterprise on its About Us web page.
For the guests who wish to learn concerning the firm intimately, they’ve supplied hyperlinks like ‘Our historical past,’ ‘Meet the staff,’ and ‘Sustainable practices.’
Distinctive method to sustainability
Each product web page at Reformation mentions the quantity of CO2 and water a buyer saves by shopping for that product.
The corporate calls it RefScale. They’ve a devoted web page to elucidate the idea and methodology of their sustainability claims.
Media and procuring hyperlinks
Reformation has included a number of photos of its manufacturing processes to authenticate its model.
On the finish of their About Us web page, they’ve used clickable photos of their major gadgets, so the shoppers could return to procuring after studying about their firm.
2. Boxed Water Is Higher
Subsequent on our checklist is the About Us web page of an organization known as Boxed Water Is Higher.
As its identify says, this firm sells water in bins.
Let’s study how they’ve written the About Us web page.
What are you able to study from this About Us web page instance?
Emotional attraction
The About Us web page of Boxed Water Is Higher begins with their problem.
They state that being a small staff, they attempt to save lots of the world by competing with the big plastic trade.
This instantly earns an emotional attachment with their viewers.
Historical past and mission
This firm explains that it began in 2009 and is on a mission to offer the purest water sustainably.
A reader could instantly get aligned with their much-needed mission.
Human ingredient
The corporate briefly discusses its staff with an image of its staff members. They’ve additionally given a hyperlink to open positions of their firm.
This confirms the guests concerning the precise human involvement on this ecommerce firm.
Photos regarding their objective
You will notice photos on their web page with a particular message supporting their trigger.
Take a look on the following screenshot for instance:
The About Us web page of this firm reveals vegetation popping out of their water field. Because of this their product will assist vegetation develop extra simply.
Slideshow of their journey
Ultimately, this firm superbly describes its journey within the type of slides. They clarify how they’ve grown from 2009 to 2016.
3. Lunya
This instance is from Lunya, an attire firm that sells attire for girls.
As a substitute of promoting each form of attire, Lunya gives ladies’s attire for final rest.
What are you able to study from this About Us web page instance?
Their story in a snap
In just some phrases, readers study why this model got here into being and what it sells.
Lunya clearly says it gives stress-free attire for girls meant for relaxation.
Want achievement mantra
Lunya well emphasizes that each girl must be in her ‘Dreamstate’ whereas sporting ultra-relaxing clothes.
In addition they state that they’re on a mission to offer much-needed relaxation to all ladies by way of clothes.
Excessive-quality media
Lunya’s About Us web page has many high-quality photos of women resting whereas sporting gentle, cozy, and cozy clothes.
Additionally, you will see a brief video to get a digital feeling of Lunya’s relaxation put on.
Social accountability
Mentioning its dedication to high quality and superior clothes is just not sufficient for Lunya. This model additionally mentions its steady efforts to take care of the setting.
They’ve additionally supplied a hyperlink to study extra about their efforts for sustainability.
Concerning the founder
Lastly, guests can learn details about what motivated the founder to put out the concept of launching this model.
The founder’s story is written in a convincing type to make the readers consider within the genuineness of this model.
4. Yellow Leaf Hammocks
Subsequent is Yellow Leaf Hammocks.
This firm has intelligently utilized its About Us web page to its fullest.
Let’s have a look at how.
What are you able to study from this About Us web page instance?
Fascinating video
The About Us web page of this web site begins with a catchy and fascinating video exhibiting the entire story of hammock makers.
Guests get to see the makers of their favourite hammocks. It naturally builds a powerful belief between the patrons and the corporate.
Model’s story
The web page reveals how the proprietor found these high quality hammocks throughout his journey to Thailand and the way he remodeled these hammocks into this model.
In a number of phrases, the web site proprietor tells his viewers that he is including worth to the world with high quality hammocks.
Supporting a trigger
A lot of the viewers is bought in the event that they know their buy will assist another person, too.
This firm mentions that it empowers ladies weavers and helps them by giving them their due share from each sale.
So, patrons who’ve the center to help ladies and the needy usually tend to place orders.
Weavers’ tales
A devoted part on this firm’s About Us web page options photos and a brief description of this model’s weavers.
Guests even have the choice to learn their full tales if they need.
Interactive call-to-action
The clever use of phrases like ‘cling with us in your inbox’ makes this ecommerce firm stand out from the standard gross sales language.
Their About Us web page reveals some photos of pleased prospects utilizing Yellow Leaf Hammocks. The web page additionally asks customers to share their photos on their official Instagram profile.
It will increase this firm’s social interplay and likewise will get extra emails and orders.
5. Neeman’s
Neeman’s is an rising shoe model that provides quite a lot of comfy footwear.
Along with offering consolation, the model can be dedicated to saving the setting by utilizing sustainable methods in its manufacturing processes.
What are you able to study from this About Us web page instance?
Model’s overview
Neeman’s clearly tells its guests why this model was created. This model superbly describes its objective of offering high-quality footwear in sustainable methods by utilizing fastidiously chosen phrases.
Pictorial description of shoe manufacturing
The sensible depiction of Neeman’s shoe manufacturing reveals how each half is fastidiously crafted to turn into a last product.
The customers study concerning the specialty of every half in Neeman’s footwear.
Defining worth
Neeman’s describes what worth it brings to its prospects. It reveals how a lot this model cares about foot consolation and the setting concurrently.
This intrigues a reader to expertise the consolation of sporting Neeman’s footwear.
Significant GIFs and photos
As a substitute of utilizing boring textual content and static objects, Neeman’s used sensible GIFs to depict six components that make their model superior.
In addition they use photos to indicate they use sustainable strategies like recycled plastic to fabricate footwear.
Concerning the proprietor
Ultimately, Neeman’s About Us web page reveals details about the founding father of this model alongside along with his image sporting the model’s t-shirt.
This reveals the model’s legitimacy and will increase prospects’ belief.
6. Welly
Subsequent on our checklist is Welly, a neat, clear, and minimalist web site meant for the wellness of youngsters.
It sells distinctive and enticing merchandise for first support, skincare, and sweetness.
Let’s have a look at how they’ve written the About Us web page for his or her web site.
What are you able to study from this About Us web page instance?
Related ambiance
The general look of Welly’s About Us web page resonates with the theme of their enterprise.
The colour scheme, font, and media used of their About Us web page are centered round youngsters.
Model’s abstract
Welly’s About Us web page intelligently summarized the aim behind its creation and what this firm intends to do.
Their web page immediately grabs the eye of youngsters and oldsters by informing them how a lot this firm cares for teenagers.
Introduction of further initiative
Along with its merchandise, Welly additionally makes use of its About Us web page to introduce its charitable initiative, Kaboom.
In addition they welcome charity funds to assist underprivileged kids. This develops this firm’s emotional bond with its viewers.
Pictorial proof
This firm has proven photos of its initiatives to make preparations for the youngsters to play and have enjoyable.
They strengthen the bond with their viewers by emphasizing the significance of play areas for teenagers.
Highlights of their achievements
This firm briefly highlights its achievements by stating they’ve constructed 1000’s of playspaces which have served tens of millions of youngsters to date.
Mentioning such noble initiatives naturally will get appreciation from their viewers.
Their mission
Lastly, Welly reveals its pledge to serve youngsters in collaboration with Kaboom. In addition they encourage readers to hitch of their mission to extend engagement.
7. Tarte Cosmetics
The subsequent superior About Us web page instance is from a cosmetics firm known as Tarte Cosmetics.
It sells merchandise associated to magnificence and skincare, made up of pure substances.
What are you able to study from this About Us web page instance?
Firm’s spotlight
Tarte Cosmetics has intelligently highlighted the important thing details about their firm in a light-weight purple background, which is the colour scheme of their web site.
They’ve additionally used daring, italic, and greater font sizes together with pure photographs within the corners of their firm’s highlights to make an affect.
Components with photos
This firm realizes that folks could also be cautious about utilizing cosmetics manufactured from dangerous components.
So, they’ve used their About Us web page to indicate photos of each main pure ingredient of their merchandise in order that customers could consider them.
Each pure ingredient additionally describes its advantages.
Firm’s timeline
A sensible slideshow of the corporate’s timeline ranging from 1999 reveals what they’ve achieved to date.
Customers find out about their success story from scratch to turning into a number one world cosmetics firm.
Along with offering hyperlinks, their About Us web page contains sensible buttons.
Customers can learn concerning the founder, collections, substances, and giving again by clicking these buttons.
These buttons present up when customers slide down this firm’s About Us web page to allow them to simply entry their required data.
Social service
Tarte Comestics’ web site well introduces its non-profit initiative, ‘Coronary heart to Tarte,’ which helps causes for the animals, ladies, cyberbullying, and so forth.
A customer learns that the corporate is just not solely targeted on making earnings however can be aligned to provide again to the setting.
8. File
File’s About Us web page is an excellent instance of retaining it neat, clear, and easy whereas nonetheless being impactful.
Let’s try what made File’s About Us web page price mentioning in our article.
What are you able to study from this About Us web page instance?
Easy and stylish
Typically, easy beats all the flamboyant work. File’s About Us web page is written in a easy but spectacular aptitude.
No bizarre heading types, colour schemes, or textual content tweaking to harass a reader.
Catchy begin
File’s About Us web page begins with what this firm is all about. A reader is half-convinced by studying that their perfumes are premium high quality and reasonably priced for all.
The subsequent headline is definitely their tagline to hook a reader, ‘Sure to smelling good. No to overpaying.’
Spectacular photos
File has proven photos of their perfumes in a powerful approach all through their About Us web page.
This helps readers establish the originality of their model. In addition they present some photos of pleased prospects utilizing File’s perfumes.
Security and sustainability
A particular part known as ‘Staff Clear’ on File’s About Us web page explains that their perfumes are secure to make use of.
In one other part known as ‘Staff Inexperienced,’ they’ve briefly defined their sustainable practices with photos of their eco-friendly packaging to indicate their social accountability.
Referring to prospects
This firm superbly relates itself to its prospects by calling them part of the File household.
They know that passionate fragrance lovers at all times have some unique preferences.
So, they welcome their prospects to go away any recommendations to assist them develop the specified fragrances.
9. BlendJet
Final however not least is an instance of the About Us web page from BlendJet. It’s a non-public label firm that sells moveable blenders.
What are you able to study from this About Us web page instance?
Their superior story
BlendJet’s About Us web page begins with a video explaining the story behind this model and its successes with blenders.
In addition they clarify the journey of two co-founders. The story runs in components and describes how one met with an accident requiring him to take nutrient-rich drinks throughout his post-accident restoration.
This gave start to the concept of growing a conveyable blender for him and everybody.
Explaining the model’s core mission
BlendJet’s opening assertion makes readers notice that this model isn’t just about promoting its product however about making folks more healthy.
Vital hyperlinks with photos
BlendJet’s entire About Us web page is centered round their model’s story.
They’ve included devoted hyperlinks with enticing photos for customers who need details about high quality, diet, help, and well being & wellness.
Creating the necessity inside their story
BlendJet’s superior story well makes readers notice how vital their product is for everybody.
They clarify that one among their co-founders required post-workout shakes, and the opposite required meals smoothies to recuperate from his damage.
Their staff with photos and particulars
BlendJet’s heart-touching story intrigues readers to wish to know extra concerning the founders and the staff behind this model.
So, they confirmed the images of their staff members on the backside and made them clickable to learn extra about them.
They’ve additionally included an image of their co-founder’s marriage ceremony day with their staff toasting with BlendJets.
How do you write an about us web page for ecommerce shops?
With the teachings realized from the 9 sensible About Us web page examples, let’s learn how to craft an ideal About Us web page on your ecommerce retailer.
The golden 5W rule
Your About Us web page ought to embody what you’re promoting, when and why your organization began, who’s working it, and the place it’s situated.
Inform your organization’s imaginative and prescient, mission, and values
Inform your prospects about what you wish to obtain together with your firm within the quick (mission) and long run (imaginative and prescient).
Additionally, inform them what ethics and values your organization follows to attain your targets.
Present your organization’s photos
Your viewers could wish to see what your organization’s workplace appears to be like like. They could additionally wish to learn about your staff members.
Present them crucial photos of your organization together with the images of your organization’s vital staff members to make it look legit.
Embody vital hyperlinks
Facilitate your viewers by offering them with the vital hyperlinks they could search.
Chances are you’ll add hyperlinks to your social profiles, testimonials, and Google Maps of your retailer’s location or your organization’s head workplace.
With elevated public consciousness about corporations damaging the setting, exhibiting social accountability has turn into a must have for a enterprise.
Inform your viewers how your corporation performs a task in defending the setting as a substitute of damaging it.
5 Ideas for writing a wonderful About Us web page
Earlier than concluding the article, we thought it could be good to share 5 fast suggestions that can assist you craft an superior About Us web page.
1. Give a human contact
Your About Us web page is your probability to work together together with your viewers. It ought to sound like a human-to-human interplay.
A generic or AI-generated About Us web page normally fails to win your buyer’s belief. Your prospects should really feel they’re coping with precise human beings behind that on-line retailer.
2. Set up belief and superiority
Give your prospects sufficient causes to buy out of your retailer. They have to consider that their cash is in secure arms.
Inform your prospects how your organization is superior to your opponents relating to high quality and companies.
3. Create a skimmable timeline
As a substitute of telling a narrative or historical past of your organization in plain phrases, you may create a timeline of your model from begin to date. It appears to be like extra digestible for a reader.
You too can use photos with each slide for a greater visible affect.
4. Develop an emotional rapport
Relate your corporation together with your prospects and embody them as an integral a part of your organization’s evolution.
You too can fire up your buyer’s feelings by sharing your organization’s initiative to help social causes.
5. Make it shoppable
The last word goal of your on-line enterprise is to get gross sales.
Facilitate your prospects by offering them with hyperlinks to your major merchandise.
Whereas your About Us web page mustn’t sound like a gross sales copy, you might ease your prospects to return to procuring after they’ve examine your organization.
Bonus tip: Do not forget your web optimization
Chances are you’ll embody vital key phrases in your About Us web page to extend the possibilities of getting extra site visitors from serps.
Do not forget to make your web page load sooner and cellular responsive for higher outcomes.
Abstract
Earlier than shifting on to the conclusion, let’s have a fast recap of what we simply realized on this article:
- The About Us web page is a must have for an ecommerce web site.
- Your About Us web page is your probability to make or break your organization’s impression.
- A well-written About Us web page helps convert extra prospects.
- Your About Us web page should include key details about your organization and enterprise.
- A superb About Us web page develops belief and attachment together with your viewers by being genuine, authentic, and socially accountable.
Conclusion
Congratulations! You’ve got realized all about what it takes to jot down an ideal About Us web page on your on-line retailer.
We hope that the 9 About Us web page examples and the 5 suggestions have helped you grasp the artwork of writing a killer About Us web page.
By the best way, if you would like assist with methods to write successfully, learn this text to study the artwork of copywriting.
Inform us if this text helped you perceive the About Us web page higher by commenting under.
You too can contact us when you have any questions on this text or ecommerce typically.
Wish to study extra about ecommerce?
Prepared to maneuver your on-line retailer to the following stage? Take a look at the articles under:
