In September 2023, content material entrepreneurs can resolve buyer issues, jumpstart Halloween, delve into short-form movies, experiment with AI, and inform Uncle Sam’s story.
Content material advertising is extra than simply selling merchandise — it’s about creating worth that draws, engages, and retains clients.
Content material advertising can supercharge search engine marketing, enliven social media posts, and drive electronic mail campaigns.
Listed below are 5 content material advertising concepts to attempt in September 2023.
Remedy Buyer Considerations
Articles providing options to issues produce blissful clients.
Advertising gurus have lengthy suggested addressing clients’ fears, issues, and ache factors. Useful and informative articles are among the many greatest methods to try this. Your organization’s problem-solving — or solution-suggesting — content material needs to be particular to your merchandise and clients.
Listed below are some examples.
An internet board recreation retailer might deal with:
- Problem in understanding recreation guidelines or methods.
- Not figuring out the suitable age or ability stage for sure video games.
- Uncertainty in regards to the high quality or sturdiness of the video games.
- Discovering video games that cater to particular pursuits or niches.
- Problem in selecting the best recreation for social events or household gatherings.
The ensuing content material would possibly embrace a video demonstrating tips on how to arrange and play a brand new recreation or an article describing how recreation rankings work.
Content material might help customers know which trainers are greatest for his or her kind of working.
A working shoe store might concentrate on:
- Learn how to discover the proper shoe dimension or match on-line.
- Uncertainty in regards to the correct shoe for a gait or model of working (path, marathon, informal).
- Considerations in regards to the high quality of the sneakers.
- Hassle understanding the know-how or options of various trainers.
2. Halloween
Halloween is among the many high revenue-generating holidays for U.S. retailers.
Sure, Halloween is in October, however September is the time to provide and publish Halloween-themed content material to offer Google and different search engines like google and yahoo time to index it.
Furthermore, many people will search for Halloween gadgets a month or extra prematurely. How else did they spend $10.6 billion in 2022, based on the Nationwide Retail Federation?
As at all times, your content material ought to align with the merchandise your organization sells. Listed below are a number of examples.
- Craft store. “Learn how to Create a D.I.Y. Costume on a Finances.”
- Kitchen provide retailer. “Learn how to Bake and Adorn the Excellent Halloween Cookies.”
- Science-focused toy retailer. “Instructional Halloween Video games for Children.”
3. Flip Articles, Testimonials into Quick Movies
Quick movies are a superb alternative for content material entrepreneurs.
If your corporation just isn’t already utilizing short-form movies on TikTok, Instagram, or YouTube, amongst different platforms, it’s time to begin.
A HubSpot survey discovered that 90% of content material entrepreneurs used short-form movies in 2023.
In September, take into account repurposing your organization’s hottest articles into short-form movies. For instance, a listicle on 5 methods to select a working shoe might spur 5 short-form movies, every producing many shares.
Or reduce longer movies, akin to testimonial reels, into a number of brief ones.
4. Experiment with AI
Content material entrepreneurs can profit from AI collaborations. This picture is AI-generated, as is each different picture on this article.
One other development to attempt is AI-based instruments — to not generate complete articles however to complement and enhance your present efforts.
Right here is an instance. Take your organization’s high articles and ask ChatGPT to recommend associated posts that might carry out as effectively. Another choice is utilizing AI for picture technology. I’ve used Midjourney to create the entire photographs on this article.
5. Rejoice Uncle Sam
“Uncle Sam,” the well-known, fictional personification of the U.S. authorities, dates to 1813 when a newspaper reported that troopers had come to confer with a meat provider by the moniker.
The story of Uncle Sam would make compelling September content material.
The story goes like this. A businessman named Samuel Wilson from Troy, New York, equipped the US Military with barrels of beef throughout the Warfare of 1812, which lasted till 1815.
The meat barrels have been stamped with the letters “U.S.” to point that the meat was the property of the US. Nevertheless, troopers started to joke that the initials stood for “Uncle Sam” Wilson, and the title was finally used to confer with the federal authorities itself.
Political cartoonist Thomas Nast additional popularized the character within the 1860s and 1870s when he depicted Uncle Sam as a bearded, star-spangled man. In 1961, Congress made Uncle Sam official.
In your firm’s September content material advertising, discover methods to attach Uncle Sam’s fascinating origin story to your merchandise. A kitchen provide retailer, for instance, might clarify how the meat was preserved in barrels.
