October 2023 presents content material entrepreneurs many subject concepts, together with Disney’s one hundredth anniversary, breast most cancers consciousness, the baseball playoffs, Halloween, and “Battle of the Worlds.”
Content material advertising and marketing is creating, publishing, and selling content material reminiscent of articles or movies to draw, interact, and retain clients.
Whereas advertising and marketing is a should for ecommerce firms, the regular tempo of content material manufacturing can really feel like a hamster on a wheel.
What follows are 5 content material advertising and marketing concepts your organization can use in October 2023.
1. Disney’s one hundredth Anniversary
On the subject of cultural affect and sheer leisure prowess, few firms maintain a candle to Disney.
October 2023 marks the one hundredth anniversary of the corporate that Walter Elias Disney and his brother Roy based. From a humble studio in Los Angeles producing a collection of quick movies that includes a fortunate rabbit named Oswald, Disney has grown into a world behemoth, shaping the childhoods and imaginations of numerous people worldwide.
Disney and its iconic Mikey Mouse have strongly influenced U.S. tradition.
All through its century-long journey, Disney has launched us to many iconic characters — from the ever-optimistic Mickey Mouse to the adventurous Moana. It’s extra than simply animation. Disney’s repertoire spans theme parks, music, tv, and even streaming with Disney+. And let’s not overlook that Disney now owns Marvel Studios and the Star Wars movie franchise.
Even companies that don’t promote Disney-licensed merchandise can create content material that acknowledges the cultural affect. Listed here are some content material angles to think about:
Values and classes. Discover the life classes and ethical values of Disney characters and flicks.
Music and affect. Music and instrument retailers may rejoice the ability of Disney’s musical legacy. A music retailer would possibly talk about how Disney has impacted the music world or present tutorials on taking part in in style Disney songs.
Innovation and imaginative and prescient. Disney has at all times been on the forefront of technological innovation in leisure. Retailers promoting client electronics or software program may join the dots between Disney’s innovation and client items.
Magic and on a regular basis life. Delve into the essence of Disney magic and the way it can apply to each day conditions or challenges. As an illustration, a house decor model would possibly supply recommendations on bringing a contact of Disney enchantment into households with out resorting to character merchandise.
Current controversy. Creating content material round Disney’s present cultural controversies could make sense for some manufacturers. The corporate has taken a robust stand in favor of LGBTQIA causes. For some, this can be a matter of celebration.
By intertwining the enduring legacy of Disney with common themes, content material entrepreneurs can craft compelling narratives that resonate with audiences, all whereas celebrating the Home of Mouse’s landmark anniversary.
2. Breast Most cancers Consciousness Month
Breast most cancers is the second commonest most cancers amongst ladies in the USA and is a big concern worldwide.
Breast most cancers is a subject that impacts everybody, making it worthwhile for content material advertising and marketing.
Initiated in 1985 by means of a collaboration between Imperial Chemical Industries (then a most cancers drug producer) and the American Most cancers Society, Breast Most cancers Consciousness Month has performed a pivotal position in enlightening numerous People concerning the illness. This consciousness drive has considerably boosted donations and bolstered help for analysis into breast most cancers.
Content material advertising and marketing articles, movies, or podcasts may rejoice breast most cancers survivors, describe how a selected business has contributed to breast most cancers analysis, or deal with present concepts for breast most cancers survivors.
Listed here are some concepts.
- Attire retailer: “A Put on Pink Wardrobe Information.”
- Males’s model: “Perceive Your Accomplice’s Dangers. A Breast Most cancers Consciousness Information.”
- An clothes shop: “10 Methods to Have fun Life Open air for Breast Most cancers Consciousness Month.”
3. Baseball Playoffs
In the USA and Canada, 30 Main League Baseball groups will start the drive towards the annual championship when the playoffs begin on October 3, 2023.
The 2023 baseball playoffs will begin simply as we keep in mind the one hundred and twentieth anniversary of the primary fashionable World Sequence.
Baseball is a big a part of the nationwide psyche. October’s crisp climate and the significance of the playoff stir even marginal followers to observe, pay attention, and — importantly for content material entrepreneurs — seek for baseball-related content material.
In 2023, there could also be much more curiosity within the playoffs since October can also be the one hundred and twentieth anniversary of the trendy World Sequence.
Performed in 1903 between the American League champion Boston People and the Nationwide League champion Pittsburgh Pirates, this primary collection laid the muse for the current playoff system.
One of the best-of-nine-game collection finally went to the Boston People — 5 video games to 3 — however the opener on October 1, 1903, went to the Pirates 7-3.
For content material advertising and marketing functions, on-line sellers would possibly handle:
- The historical past of baseball or the World Sequence,
- Find out how to throw a watch celebration,
- Find out how to adorn.
Any article or video ought to embody references to related merchandise on the market.
4. Halloween
As October’s chill grows, retailers are in full swing, capitalizing on the spirit of Halloween.
Ideally, planning and execution for Halloween-centric content material commenced throughout August or September. However, for these catching up, there’s nonetheless time for some Eleventh-hour Halloween content material.
Halloween has turn out to be very important for a lot of on-line retailers.
The stakes are excessive, and for an excellent motive. In response to the Nationwide Retail Federation, U.S. Halloween retail gross sales hit $10.6 billion in 2022, a 5% improve from 2021. Many observers anticipate 2023 gross sales to achieve $10.8 billion, underscoring not solely the industrial significance of the vacation but additionally the superb urge for food customers have for Halloween-themed content material, merchandise, and experiences.
For retailers racing towards the clock, listed here are some last-minute content material concepts:
House decor on a dime. Describe cheap crafts and adorning suggestions that rework on a regular basis home items into Halloween masterpieces. Showcase how a easy white sheet or just a few craft provides can convert a dwelling area right into a haunted haven.
Costumes in a crunch. Function modern last-minute costume concepts utilizing frequent wardrobe staples — and some merchandise out of your stock.
Fast and quirky recipes. Delight foodies with quick-fix Halloween recipes. Whether or not whipping up a guacamole dip or crafting mummy-inspired sizzling canines, spotlight how creativity can result in festive treats very quickly. Remember to pitch your retailer’s merchandise in context.
5. Battle of the Worlds
October 30, 2023, marks the eighty fifth anniversary of Orson Welles’s legendary “Battle of the Worlds” radio broadcast. Again in 1938, numerous U.S. households had been plunged into panic, believing that Martians had certainly begun their invasion of Earth.
Orson Welles’s notorious radio broadcast occurred 85 years in the past.
Introduced as information bulletins, the printed detailed a sudden and terrifying Martian invasion of Earth. Many listeners, tuning in after the present’s introduction and thus lacking the disclaimer that it was fiction, believed the occasions had been actual, prompting a widespread panic.
The dramatic presentation, mixed with the real looking nature of the “information” interruptions, made the “Battle of the Worlds” broadcast one of the vital notorious occasions in radio historical past, showcasing the immense energy of the medium.
Addressing this masterstroke of drama may assist sellers of radio gear, outer-space paraphernalia, and associated.
