Content material advertising and marketing in March 2024 can transcend St. Patrick’s Day and school basketball. As an alternative, entrepreneurs may concentrate on puppies, different types of “March Insanity,” the time change, spring health, and do-it-yourself crafts.
Content material advertising and marketing is the act of making, sharing, and selling content material corresponding to weblog posts, movies, or podcasts to draw, interact, and retain buyers. Content material advertising and marketing generally is a key a part of SEO, lifecycle advertising and marketing, and buyer loyalty.
What follows are 5 content material advertising and marketing concepts your small business can use in March 2024.
Nationwide Pet Day
If content material advertising and marketing is about attraction, Nationwide Pet Day on March 23, 2024, is perhaps the most effective matters. Puppies are enjoyable, cute, and lovely.
Puppies are so cute they appeal to prospects, which is likely one of the essential objectives of content material advertising and marketing.
Like many “greeting card” holidays, Nationwide Pet Day’s origins are unclear. Nonetheless, the American Kennel Membership and quite a few animal advocacy teams assist the occasion.
On-line outlets promoting pet merchandise could have essentially the most alternative to publish Nationwide Pet Day weblog posts, podcasts, and the like. Nonetheless, all kinds of ecommerce companies can produce pet posts. Listed below are a number of examples.
- On-line used bookseller: “10 High Puppies from Fantasy Literature.”
- Backyard provide retailer: “Tips on how to Develop a Pet-friendly Backyard.”
- Web digital camera store: “How Your Pup Can Assist Construct an Instagram Following.”
March Insanity however Not Basketball
“March Insanity” content material doesn’t must be about basketball.
Ecommerce content material entrepreneurs can take some liberty with “March Insanity” and concentrate on “mad” actions that don’t embody school basketball.
For these articles, body the merchandise your retailer sells or the consumers it serves as some sort of “March Insanity.” Listed below are a number of examples.
- Film memorabilia service provider: “March Film Insanity: 10 Greatest Motion pictures Ever Launched in March.”
- Girls’s attire boutique: “March Vogue Insanity: 10 Spring Outfits to Up Your Relationship Recreation.”
- On-line Toy Retailer: “March Insanity: High 25 Toys Proper Now.”
Daylight Saving Time
Ben Franklin was among the many first to suggest daylight saving time.
On March 10, 2024, the clocks in the USA will spring ahead for daylight saving time. Searches on Google for the time period will soar in early March.
Entrepreneurs can use the heightened curiosity to supply content material associated to the time cost.
The intention is to not create a gross sales pitch however somewhat to supply partaking, academic, or useful content material related to the merchandise offered and the trade served.
Listed below are a number of instance article titles.
- Workwear retailer: “The Final Information to Spring Workwear.”
- Artwork provide boutique: “Spring Artwork Initiatives Impressed by Longer Days.”
- On-line recreation cease: “Adjusting Your Play Schedule round Daylight Saving Time.”
One other angle could possibly be historic or political. For instance, a uncommon e book service provider may publish an essay in regards to the historical past of daylight financial savings time and the way it impacted America’s progress. The essay may point out a number of uncommon books on the subject, making the connection from content material to merchandise.
Spring into Health
Spring health generally is a good content material advertising and marketing alternative.
Jay Baer’s e book, “Youtility: Why Sensible Advertising Is about Assist Not Hype,” was printed in 2013 however stays related for content material advertising and marketing.
Considered one of Baer’s ideas within the e book was that content material advertising and marketing works finest when it assists the marketer’s viewers to realize a aim or resolution.
“Spring into health” could possibly be a March 2024 content material advertising and marketing concept that does what Baer beneficial. Shops that promote merchandise associated to well being, health, getting outdoor, journey, or comparable wholesome habits can create content material that teaches, engages, and in the end aids their readers.
Nationwide Craft Month
Artful content material in March may embody profiles of a retailer’s clients.
March is Nationwide Craft Month within the U.S. The occasion emphasizes the broad vary of crafts of us may take part in.
Nationwide Craft Month generally is a good alternative for content material entrepreneurs to showcase clients. Begin in February by figuring out and interviewing clients who’ve used the merchandise a retailer sells to construct a venture. Then, profile these clients all through March.
These efforts mix good content material with word-of-mouth advertising and marketing since each featured buyer will seemingly share and promote the profile to their household and associates.
