Need to appeal to customers to an ecommerce web site in January 2024? Think about producing useful, informational, or entertaining content material round “nationwide days,” promotional calendars, or product innovation.
Content material advertising and marketing is creating or curating content material, publishing it, and selling it to bolster search engine marketing and electronic mail and social media advertising and marketing. It helps all kinds of ecommerce retailers — retail, direct-to-consumer, B2B — appeal to, have interaction, and retain clients.
Listed here are 5 content material advertising and marketing subjects your organization can use in January 2024.
1. Nationwide Take the Stairs Day
Take the Stairs Day reminds of us to start out a wholesome behavior.
Nationwide Take the Stairs Day on Jan. 10, 2024, encourages People to start out a wholesome behavior. It’s also a chance for companies to create the behavior of producing useful content material for potential clients.
Corporations promoting well being and health merchandise have probably the most content material choices, maybe encouraging prospects not solely to take the steps but additionally decide to wholesome residing and buying related merchandise.
However different companies can join their merchandise to wholesome habits, too.
Listed here are just a few concepts.
- Baggage model. Create an article collection for enterprise vacationers describing learn how to construct good health habits on the highway.
- Youngsters’ clothes retailer. Publish a health information for folks that lists entertaining video games and actions for youngsters whereas selling the shop’s merchandise.
- DIY supplies store. Produce articles or movies for initiatives encouraging wholesome habits, similar to constructing a house fitness center or an outside residing house.
2. Nationwide Costume Up Your Pet Day
Jan. 14, 2024, will probably be a form of mini-Halloween for pet house owners. Nationwide Costume Up Your Pet Day generally is a enjoyable alternative for “pet mother and father.”
An internet store promoting energy instruments in all probability received’t profit from an article that includes photos of lizards dressed like princesses, however it may publish a humorous submit about building web site canine dressed like their blue-collar house owners.
Dressing up pet iguanas is all about leisure.
3. Nationwide Nothing Day
Jan. 16, 2024, will probably be an un-event, or no less than that’s what San Francisco Examiner columnist Harold Pullman Coffin imagined when he invented Nationwide Nothing Day in 1972.
“Nothing Day” is a protest in opposition to the various holidays enacted by Congress or different governing our bodies and thus added to the varied lists of nationwide days.
Content material entrepreneurs may take Nothing Day articles, movies, or podcasts in a few instructions.
First, be a part of the spirit and promote taking a break from would-be holidays.
Second, entrepreneurs may double down and create their very own nationwide day. Think about, for instance, a web-based craft-supplies store inventing “Nationwide Candle Artistry Day” to showcase the artwork of candle making and design, providing workshops or particular version kits.
How a couple of day specializing in candle artwork?
Watch out, nonetheless. A few decade after Coffin proposed Nothing Day, Congress created Martin Luther King Day for the third Thursday in January — the sixteenth each seven years. It’s a close to hit in 2024, as we rejoice Martin Luther King on the fifteenth.
4. Promotions Calendar
Content material entrepreneurs are accustomed to an editorial calendar. It’s a map of kinds, planning what to publish and when. Journal publishers used to publish editorial calendars so readers and advertisers knew what to anticipate from upcoming points.
Take an thought from old-school publishers and inform customers when your gross sales are coming.
For January 2024, think about borrowing this concept to encourage electronic mail subscriptions. Right here is the concept. Publish an article itemizing your organization’s deliberate promotions in 2024. Embrace all the pieces from a February clearance to Black Friday and Cyber Monday sale dates.
There’s no want for plenty of element, simply the dates and a brief rationale for every occasion.
Then comes the pitch: Encourage readers to enroll in electronic mail messages to be among the many first to know of each promotion.
5. Product Improvements
Janus may look ahead to the yr and again at what we discovered.
January is known as for Janus, the legendary, two-faced Roman deity who seems to be ahead to the brand new yr and gazes again on the just-completed one with its many classes.
In January 2024, content material entrepreneurs may use this idea to give attention to the previous and future evolution of their merchandise or business.
An internet auto components store may handle progress in fuel-efficient vehicles and sure enhancements in 2024. A house furnishings retailer may describe how couches and chairs have turn out to be extra environmentally sustainable.
The articles may reveal retailers’ business experience whereas selling associated merchandise.
