Black Friday, sandwiches, elections, board video games, and a tribute to aviation are content material advertising alternatives for November 2023.
Content material advertising is creating, publishing, and selling articles, movies, or different content material to draw, interact, and retain prospects for your enterprise.
Listed below are 5 content material advertising concepts you should utilize in November 2023.
1. Black Friday, Cyber Monday
Retail and ecommerce personnel have been engaged on vacation affords for months — or at the very least they need to have.
Consumers will anticipate reductions on big-screen televisions for Black Friday and Cyber Monday.
The offers began with shopping for one of the best stock at one of the best costs in order that the financial savings fall on expectant consumers like Autumn leaves in a stiff November wind.
There may be, nonetheless, nonetheless time to create Black Friday and Cyber Monday content material to help these efforts — in at the very least 3 ways.
- Present guides. Produce posts describing one of the best BFCM offers for varied teams, i.e., “How you can save large searching for grandchildren this Black Friday.”
- Highlight merchandise. Think about an article about your provider or product. For instance, an attire store would possibly deal with sustainable sourcing for the vacation season.
- Use humor. For further factors, go for amusing, reminiscent of a BFCM parody of types.
To this final level, I requested ChatGPT to generate a Black Friday advert within the voice of humor columnist Dave Barry. Right here’s the consequence:
© Dave Barry’s TV Deal Extravaganza! 8
Introducing the GINORMOUS Display TV for simply $99!
“+ Decision so excessive you’ll spot Wally with out attempting!
& Sound so actual, cooking reveals would possibly duck you!
& WiFi quicker than Uncle Bob’s repeated jokes.
®@ First 10 consumers get a magnifying glass for pixel looking! Buyer 11? Perhaps some
leftover sweet. «
Doorways open post-turkey nap. Seize this bewildering deal earlier than it, like floppy disk save icons,
fades into obscurity!
DAVE BARRY’S ELECTRONIC EMPORIUM – The place humor meets electrifying offers!
Phrases apply. Negative effects: Uncontrollable binge-watching.
You would possibly do one thing comparable: ask an AI instrument to provide your retailer’s BFCM advert copy after which share the ends in a weblog submit.
2. Nationwide Sandwich Day
Some people imagine the sandwich received its begin with compulsive playing.
November 3, 2023, is Nationwide Sandwich Day in america and several other different localities.
It’s typically held that John Montagu, the 4th Earl of Sandwich, invented the useful meal in 1762. In keeping with some, Montagu was a British statesman and a compulsive gambler who didn’t need to depart the cardboard desk to eat.
Reportedly, Montagu requested his valet to deliver him roast beef between two slices of bread so he might eat together with his arms, starting a meals revolution.
On your firm’s November content material advertising, let the sandwich articles and movies go forth. For inspiration, take into account a current article from Huckberry’s Journal. Huckberry is a males’s attire model with glorious content material marking.
The article “4th Annual Thanksgiving Leftover Sandwich Competitors” is without delay prose, a video, a contest, and a recipe for a cranberry, chili, and duck sandwich on a bun.
Huckberry not too long ago printed an article and video titled “4th Annual Thanksgiving Leftover Sandwich Competitors.”
3. Election Day
As a rule, retailers ought to keep away from political subjects. However that is not true for each model. The U.S. election day, November 2, 2023, could possibly be a content material advertising alternative for some companies.
Tread calmly, know your model’s place, and take into account taking a stand if it is sensible. Listed below are a few examples.
Election day content material might make sense for manufacturers constructed on political partisanship. Merchandise reminiscent of Jeremy’s Chocolate and Extremely Proper Beer are supposed to be political protests, so election commentary is suitable.
Equally, some consumers are searching for politically energetic manufacturers. The web site Progressive Shopper, for instance, charges corporations primarily based on politics and encourages customers to “put your cash the place your values are.”
Progressive Shopper caters to customers who purchase from manufacturers that match their political opinions.
4. Play Monopoly Day
Collect the household for a sport of Monopoly.
Within the spirit of nationwide days for absolutely anything you’ll be able to consider, November 19, 2023, is Nationwide Play Monopoly Day.
Whereas at the present time will likely be a possibility for sport outlets or shops promoting licensed Monopoly merchandise, nearly any enterprise might use the date to encourage participating, search-engine-friendly content material. Listed below are just a few examples.
- The historical past of Monopoly. Dive into the origins and evolution of the long-lasting board sport, exploring its creation, patent journey, and varied iterations through the years.
- Prime 10 most coveted Monopoly properties. Survey your prospects or employees on their favourite Monopoly properties, then compile and current the ends in a enjoyable and visible manner.
- Monopoly in fashionable tradition. Discover Monopoly’s quite a few references, variations, and appearances in motion pictures, TV reveals, books, and different media.
- Around the globe with Monopoly. Showcase varied worldwide Monopoly editions, highlighting every model’s distinctive properties and cultural variations. This might assist a retailer promoting travel-related gadgets.
5. Aviation Historical past Month
November is Aviation Historical past Month and a possibility for content material entrepreneurs.
November 2023 is a chance to rejoice aviation historical past. This month-long commemoration is a nod to humanity’s age-old dream of flight, from the waxed wings of Icarus to the steel-clad behemoths that cruise our modern-day skies.
Aviation connects continents and brings individuals nearer. Its historical past is wealthy with tales of daring, innovation, and a little bit of turbulence.
Content material entrepreneurs can harness aviation to gasoline their November content material technique. And also you don’t should be Boeing or Airbus to get on board. Listed below are some examples.
- A kitchen provide store might publish recipes for the traditional airplane meals of the Nineteen Fifties.
- A golf or fishing provide retailer would possibly produce a information to one of the best fly-in programs or streams.
- An eBay store promoting previous DVDs would possibly create a listing of aviation-themed motion pictures.
