Content material entrepreneurs in search of December article and video subjects might contemplate Santa’s Checklist Day, AI-generated solutions, trying again and forward, and self-gifting guides.
Content material advertising and marketing is among the most potent methods to spice up search visitors, interact buyers, and maintain clients coming again.
Thus, content material advertising and marketing — creating, publishing, and selling articles, podcasts, or movies — fuels every thing from SEO and lifecycle (electronic mail) advertising and marketing to social media campaigns. However arising with new subjects can really feel somewhat like working on a hamster wheel. So, what follows are 5 content material advertising and marketing concepts you should use in December 2023.
1. Santa’s Checklist Day
Santa’s Checklist Day on December 4, 2023, is a chance to create articles, movies, or related content material.
December 4, 2023, is Worldwide Santa’s Checklist Day. Allegedly, that is the day when the legendary Claus sits down with a heat cup of spiked sizzling chocolate and composes his two lists — one for all the great youngsters and a second for the naughty ones.
Your organization’s content material advertising and marketing might have fun Santa’s Checklist Day in a couple of methods.
There could possibly be a historic method. Create a number of entertaining articles in regards to the origin of the Santa Claus tales. Listed here are a couple of instance titles.
- “Ho Ho How It All Started: The Humorous Origins of Santa Claus”
- “Crimson Nostril, Crimson Go well with, Revolutionary”
- “Coal, Sweet, and Chronicles: The Historical past Behind Santa Claus”
In the event you want extra concepts for these types of articles, attempt prompting a generative AI platform with one thing like “Make an inventory of article titles in regards to the origin of the Santa Claus tales. The articles must be entertaining and humorous.”
A second method could possibly be to develop your individual lists. One concept is “Santa’s Checklist of Final Minute Reward Concepts” that includes your retailer’s closing vacation provides.
2. ‘AI Made This’
Web sites focusing on attracting readers — suppose BuzzFeed, for instance — have began to publish what is perhaps known as “AI Made This” articles, maybe meant to make the most of the current curiosity in generative AI.
AI-generated content material continues to be new and fascinating sufficient that you may publish articles about it. Supply: BuzzFeed.
Listed here are a couple of examples round a typical theme.
Your organization might take different AI approaches. For instance, a web-based retailer that launched a brand new product might ask an AI to assist design an alternate model after which evaluate it with the precise merchandise.
The article is perhaps one thing like, “We Requested AI to Design the Excellent Fishing Rod for Dads. Right here Is What We Constructed.”
3. Product Retrospectives
December is a becoming time to supply retrospective content material. Think about a product or class retrospective to construct a case to your present stock.
A retrospective style article might begin within the decade of the Fifties and work as much as selling your retailer’s present strains. (AI made this picture.)
Right here is an instance. Say a ladies’s clothes store revealed an article titled “The Most Influential Girls’s Vogue Developments: 1950 to Now.”
In every decades-long part, the article might tackle how supplies, printing, and meeting have improved. By the point she will get to the trendy objects within the “now” part of the article, the reader is worked up about buying an merchandise.
4. Look Forward
Gaze out on the 2024 horizon and produce content material in regards to the coming developments.
The other of a retrospective article could possibly be a “look forward” characteristic.
On this case, consider December not simply as the tip of the 12 months however moderately as a vantage level to have a look at 2024.
- A kettlebell retailer might publish “The Health Regimens Shaping 2024: What the Specialists Are Doing.”
- A shopper electronics store may create “The Tech Improvements You’ll Need in 2024: A Peek into the Way forward for Devices.”
- A kitchen provide firm might launch “The Meals Revolution: What Will Be on Your Plate in 2024?”
In every case, give attention to the developments that influence the merchandise your organization sells.
5. ‘Deal with Your self’ Guides
Self-gifting is a big a part of vacation gross sales.
Some retail trade surveys have urged that about 25% of all American buyers and as a lot as 60% of girls purchase themselves a present through the Christmas vacation season or quickly after.
These of us shall be trying to find the fitting merchandise to deal with themselves in a lot the identical means as items for household and buddies.
Content material entrepreneurs can produce articles or movies that suggest merchandise and assuage fears of self-indulgence.
Listed here are a couple of “deal with your self” article titles for examples.
- “Deal with Yo’ Elf. The Final after-Christmas Self-gifting Information.”
- “Santa Didn’t Ship? The Final Information to Self-gifting after the Holidays.”
- “Be Your Personal Santa: 21 Christmas Presents to Give Your self.”
