In April 2024, content material entrepreneurs can faucet into actions and area of interest holidays whereas introducing their merchandise.
Content material advertising is creating, publishing, and selling content material — articles, podcasts, movies — to draw, have interaction, and retain consumers.
Content material is the inspiration for search engine marketing and lifecycle and social media advertising. It depends on reciprocity: Present one thing of worth, and readers will reciprocate by purchasing in your on-line retailer.
Listed here are 5 content material advertising concepts your enterprise can use for April 2024.
Join Actions and Merchandise
REI’s weblog consists of posts that learn like {a magazine} function while selling the merchandise the corporate sells.
REI, the outside attire and kit retailer, revealed an article referred to as “The best way to Hike the Camino de Santiago” in January 2024.
The article reads like an journey journal, with an summary of the path’s historical past and helpful details about making the journey. This piece might seem in search outcomes in regards to the Camino de Santiago or be featured in REI’s e-newsletter.
The submit, nonetheless, goes additional. It features a part about what to pack for the journey and hyperlinks to a number of of REI’s merchandise. The part is sensible within the article’s context, offers further worth to the reader, and helps REI promote.
To your firm’s April content material advertising, describe an exercise your prospects are seemingly involved in. Mix good, magazine-style writing with smart product hyperlinks.
Nationwide Welding Month
Nationwide Welding Month is a chance to achieve blue-collar readers.
April 2024 is Nationwide Welding Month. The American Welding Society established the event to remind us how necessary welding is in our every day lives and to name consideration to the scarcity of expert welders.
Admittedly, articles about Nationwide Welding Month is not going to work for each ecommerce store. Nonetheless, it’s a chance for the proper service provider to achieve an viewers of blue-collar staff and well-funded do-it-yourselfers.
Potential article titles embody:
- “The Way forward for Welding. Developments and Applied sciences,”
- “Careers in Welding: Alternatives and Challenges,”
- “Important Gear for Each Welder.”
Intention for content material to share by way of an e mail e-newsletter or social media, however don’t neglect to publish it in your retailer’s web site for website positioning.
Nationwide Automobile Care Month
April 2024 can be Nationwide Automobile Care Month. It’s a chance to publish automobile-related content material even for seemingly unrelated merchandise.
Take, for instance, “Mr Eric Bana’s High 5 Traditional Vehicles,” an interview on Mr Porter’s weblog revealed throughout Nationwide Automobile Care Month in 2016 with the actor, automobile fanatic, and occasional race driver.
Mr Porter sells males’s clothes, however its on-line journal options all types of subjects, together with vehicles.
An identical article might embody the favourite vehicles of your founders or prime prospects. One other might pair vehicles with the merchandise your retailer carries.
Think about a web-based wine membership with an article titled “If Brunellos Have been Sports activities Vehicles, These 5 Are Ferraris.”
Nationwide Burrito Day
April 4, 2024, is Nationwide Burrito Day. The pseudo-holiday celebrates the ever-present Mexican-American dish.
Conventional burritos are skinny and easy, crammed with meat, cheese, and little else. However in America burritos are sometimes large with various substances.
For instance, Iguanas restaurant in San Jose, Calf., makes a five-pound beast referred to as the “Burritozilla” that would feed a household of 4. And Higher Houses & Gardens revealed a recipe for “Pad Thai Rooster Burritos,” demonstrating the range.
At 5 kilos and 18 inches, Burritozilla might feed a household of 4.
The flexibleness of burritos might present compelling content material for your enterprise. Listed here are a couple of examples.
- Kitchen provide store: “Secret Substances behind Genuine Mexican Burritos.”
- On-line attire boutique: “Fiesta Trend Necessities for Nationwide Burrito Day.”
- Baggage service provider: “Finest Locations for Burrito Lovers.”
- On-line toy retailer: “Burrito-themed Video games for the Entire Household.”
Nationwide Handmade Day
Nationwide Handmade Day happens on the primary Saturday in April.
The craftsperson Amy Bierstadt created Nationwide Handmade Day in 2017 to acknowledge the work and love that goes into distinctive, one-of-a-kind objects.
The celebration — on the primary Saturday in April, the sixth in 2024 — matches retailers promoting kits, instruments, and handicrafts. Content material examples embody patterns, blueprints, tutorials, recipes, and plenty of extra do-it-yourself merchandise.
