35 Finest Ecommerce Quiz Examples (2024)

Are you searching for distinctive methods to information your clients to the product that matches them finest?

A technique of doing that’s by constructing an ecommerce quiz.

However earlier than you begin, it is all the time nice to get some inspiration. So, for this text, we have compiled an inventory of 35 ecommerce quiz examples!

Keep in mind, your small business should stand out from the remaining, and an ecommerce quiz could be a nice a part of that!

The 35 finest ecommerce quiz examples

Right here is the checklist of ecommerce quiz examples:

1. Champo

Quiz kind: Product advice

Champo‘s ecommerce quiz recommends hair care merchandise that assist clients obtain their desired hair.

The quiz begins by asking about the popular hair kind of a buyer.

It then helps the shopper to determine their hair texture.

After establishing the feel of the shopper’s hair, it asks them about their dream hair.

Subsequent up, the quiz asks in regards to the buyer’s scalp and any hair remedy regime they’re on.

Champo’s quiz generates an inventory of merchandise that may work effectively with the shopper’s routine.

The quiz is an instance of a well-thought-out quiz that considers a buyer’s hair’s current and attainable future.

2. Glamnetic

Quiz kind: Instructional and product advice

Glamnetic is an organization that offers in lashes and nails. They’ve a quiz for every.

Nonetheless, the quiz we’ll concentrate on is the one on lashes. It makes an attempt to interrupt down the construction of a buyer’s eye and the world round it.

Glamnetic makes use of pictures to determine which model and size of eyelashes a buyer prefers.

After accumulating the attributes of a buyer’s most popular lashes, they ask about their age, presumably to make suggestions based mostly on that.

Notably, additionally they ask a couple of buyer’s expertise degree with lashes.

Ultimately, Glamnetic makes use of the outcomes as a possibility to request the shopper’s e mail. The quiz outcomes and suggestions are then despatched to the e-mail supplied. 

Is not {that a} nifty approach to get the shopper’s e mail?

3. City Pores and skin Rx

Quiz Sort: Instructional and product advice

City Pores and skin Rx is a skincare product firm.

Of their ecommerce quiz, the very first thing they do is assist clients level out their pores and skin kind.

They then ask questions that set up the shopper’s pores and skin sensitivity. As well as, it asks the shopper what pores and skin issues they’ve. They then decide why the shopper is searching for a skincare product.

This quiz is exclusive as a result of the second-last step prompts clients to disclose how a lot cash they’re keen to spend on skincare merchandise.

The quiz additionally asks for the e-mail tackle so the corporate can ship customized product provides suited to the shopper’s pores and skin.

4. Caboodle

Quiz kind: Digital session and product advice

Caboodle is all about our four-legged buddies.

In contrast to the earlier manufacturers, they begin by requesting a buyer’s e mail tackle. Then, they question the pet’s age, gender, and different related attributes.

A evident similarity between the quizzes lined up thus far is that all of them request the shopper’s e mail tackle.

An e mail tackle is invaluable. It permits corporations to get in contact with their shoppers after taking the quiz.

With this in thoughts, it is no shock that this model additionally sends the outcomes of a buyer’s quiz to their e mail.

When taking the quiz, I seen that they could not provide their providers to my canine as a result of he didn’t meet their necessities. Even then, there was a type to offer my e mail tackle!

Being unable to offer me with their providers is sweet. It exhibits a buyer that the enterprise has limitations.

It additionally exhibits that your small business shouldn’t be merely making an attempt to make a fast buck. This high quality builds credibility.

5. Curlsmith

Quiz kind: Instructional, digital session, and assortment advice.

Curlsmith is a hair care model. It provides a complete quiz on hair.

After asking a sequence of questions on a buyer’s hair, Curlsmith helps clients to:

1. Determine the kind of hair they’ve and its qualities.
2. Outline their hair objectives.
3. Decide the merchandise they should use to attain their objectives.
4. Give you a hair care routine.

Afterward, Curlsmith recommends a set of merchandise clients ought to use to attain their objectives.

Every part about Curlsmith’s quiz screams ‘professionals.’ They know what they’re doing, and that evokes confidence within the buyer.

6. Get Nourished

Quiz kind: Digital session and product advice.

The first focus of NOURISHED‘s quiz is to collect data on a buyer’s consuming and sleeping habits, power ranges, and train habits.

It then asks about their well being objectives and recommends gummy stacks. The gummy stacks have particular nourishments to assist clients obtain their well being objectives.

Gummy stacks ship to the shopper of their taste of selection.

Appropriately with a helpful quiz, a want to grasp clients’ issues and intentions is on the coronary heart of this quiz.

7. Fenty Magnificence

Quiz kind: Instructional and product advice

Fenty Magnificence‘s quiz goals to find out the shopper’s pores and skin tone and suggest appropriate make-up merchandise.

The quiz is straightforward to navigate. It makes use of a mixture of pictures and textual content selections to assist clients visualize themselves within the Fenty merchandise.

Upon completion, Fenty Magnificence doesn’t immediate clients to offer their e mail. As an alternative, they provide numerous merchandise that clients can choose (and purchase) relying on their pores and skin tone.

8. Artwork of Tea

Quiz kind: Product advice

Artwork of Tea‘s quiz is a typical product advice quiz. Artwork of Tea first establishes the shopper’s expertise degree with tea.

They then ask in regards to the buyer’s desire when it comes to style and scent.

Lastly, Artwork of Tea asks in regards to the buyer’s tea-drinking habits after which proceeds to suggest several types of tea.

Ultimately, there may be an non-compulsory immediate for the shopper to opt-in to their e mail program.

9. Brown Stone

Quiz Sort: Product advice

The Brown Stone web site has a quiz tailor-made for ladies.

They ask in regards to the attributes that the shopper pays consideration to when buying. The obtainable choices are:

1. Consolation
2. Value
3. Traits
4. Model

Additionally they ask questions to find out the next:

1. Age of the patron
2. Costume dimension
3. Denims dimension
4. Prime dimension
5. The mainstream shops the place the shopper prefers to buy
6. Favourite colours
7. Seasonal style style

One factor that stands out on this quiz is that it lets clients manually present suggestions like their shoe dimension and the place they’d wish to be assisted. Only some shops provide this selection.

Nonetheless, not the whole lot will get an ‘A.’

There may be one query the place Brown Stone presents 4 characters from totally different exhibits and asks you to spotlight your favourite when it comes to their style model.

This query is odd as a result of not all clients have watched the exhibits supplied. Some clients cannot acknowledge the characters.

Regardless of this, the quiz will not proceed till a buyer makes a selection!

Contemplating that this impacts clients’ suggestions, they need to think about eliminating it or, on the very least, making it skippable.

10. Yoga Membership

Quiz kind: Product advice

Yoga Membership helps clients discover comfy merchandise to put on throughout their yoga classes. Their web site is aesthetically pleasing and simple to navigate.

Relying on their preferences, clients could make a number of choices for some questions of their quiz.

Not solely does this quiz permit clients to pick out their preferences, but it surely additionally permits them to price the obtainable choices relying on how they really feel in regards to the merchandise.

Spectacular, proper?

As an example, when offered with two pairs of leggings, clients can price one with a thumbs down if they do not like them, a thumbs up in the event that they like them, or a coronary heart in the event that they love them.

That is superior, proper?

11. Garments Mentor

Quiz kind: Digital session

Garments Mentor makes use of their quiz to offer model, measurement, and shade preferences to a stylist. The stylist makes use of the information to develop a personalised set of things on the buyer’s comfort.

After accumulating a buyer’s cellphone quantity and e mail, a private stylist arranges a digital assembly to debate their wants.

The quiz is complete. It covers most options the stylist would wish to supply skilled recommendation to their shoppers.

12. Cubbiekit

Quiz kind: Product advice

Cubbiekit is a style model specializing in toddler outfits.

The model identifies a buyer’s relationship with the toddler they want to store for via the quiz. They ask about how outdated they’re, their gender, and when the shopper wish to begin receiving the items for the toddler.

Toddler outfits are decided by their age, so this quiz permits clients to buy upfront for toddlers after they attain a selected age. It is good as a result of it permits clients to get suggestions for merchandise the toddler may want months into the long run.

Suggestions for toddler merchandise are made based mostly on the choices the shopper supplies.

13. Redbarn

Quiz kind: Product advice

Redbarn is a model that appears out for a buyer’s pet via weight-reduction plan.

Its quiz incorporates questions on whether or not the shopper owns a canine, cat, or each. It asks in regards to the pet’s most popular meals selection, progress part, and dimension.

And the most effective one but; it asks the shopper how their pet likes to chew its meals!

Curiously, they do not power clients to reply all of the questions or present their e mail. Regardless, they nonetheless provide product suggestions based mostly on the data supplied by the shopper.

14. Tailor-made

Quiz kind: Product advice

Not one of the examples we have reviewed up thus far has had a singular function like Tailor-made.

It permits clients to see an summary of the profile they’re constructing as they go alongside.

The profile overview function is a wonderful addition because it offers clients a holistic view of their pets’ wants.

15. Felix Fetch

Quiz kind: Product advice.

Felix Fetch‘s quiz is a superb instance of a easy, minimalistic method to constructing ecommerce quizzes.

It would not complicate the method. You are solely required to reply questions on potential points that your pet might be experiencing.

Product suggestions are then made based mostly on the data you present.

It is easy, and it will get the job achieved!

16. The Sincere Kitchen

Quiz kind: Product advice

The Sincere Kitchen has an ideal pet weight-reduction plan quiz that does a great job.

The one draw back to this quiz is the delay if you click on on one of many obtainable choices. Despite the fact that this won’t be a deal breaker for a lot of, it is pesky and pointless.

The quiz makes use of a mixture of pictures and textual content to assist customers make fast selections. Utilizing pictures is an efficient apply.

17. Undersun

Quiz kind: Product advice

The quiz from Undersun would not go into a lot element about exercise routines or weight-reduction plan however offers the gymnasium instructors sufficient data to get the shoppers began.

After finishing the quiz, clients are provided numerous exercise ideas.

18. Foot and Ankle Middle

Quiz kind: Digital session & Instructional

The self-assessment quiz from Foot and Ankle Middle takes a unique method. It isn’t automated however permits clients to reply questions utilizing various scores for every query.

Clients are anticipated to sum up their scores and use the supplied scoring desk to interpret their outcomes.

19. Up & Operating

Quiz kind: Product advice.

The quiz on Up & Operating helps clients discover a pair of sports activities sneakers supreme for his or her exercise kind, ft kind, and exercise routine frequency.

On the finish of the quiz, it provides the shopper a single product that is excellent for them.

20. Personalised Co.

Quiz kind: Instructional & product advice

Personalised Co. guarantees to get clients’ “glow” again. They obtain this by accumulating details about clients’ objectives, existence, and diets.

Then, they suggest custom-made complement routines.

Relying on a buyer’s expertise degree with multi-vitamins, they’re going to provide data to persuade clients (in the event that they’re uncertain) that multi-vitamins work and might enhance their lives.

Nonetheless, the quiz is complicated since, at one level, it asks whether or not a buyer is at the moment taking any nutritional vitamins.

After responding negatively, the follow-up query inquires about what number of dietary supplements the shopper is taking.

This situation goes an extended approach to present how vital it’s to remain according to the questions you ask your clients to keep away from awkwardness.

21. Put on Effectively

Quiz kind: Product advice

Put on Effectively has a complete quiz. It covers all the data a stylist would wish to find out about their buyer.

Nonetheless, the comprehensiveness of the quiz is likely to be counterproductive as a result of it lengthens the quiz. It additionally supplies an amazing variety of selections for a possible buyer.

Clients is likely to be discouraged from taking the quiz or stop midway.

22. Rag Tag

Quiz kind: Product advice

Like a couple of different web sites we have lined, Rag Tag makes use of a singular method to internet hosting a quiz.

They make the most of Google Varieties to create a method character quiz. The shape robotically picks the Gmail e mail a buyer is utilizing.

That is an ingenious trick!

23. Shepherd’s

Quiz kind: Product advice

The quiz from Shepherd’s is one other typical product advice quiz. It collects your preferences and recommends style merchandise based mostly on these.

24. Bug Bakes

Quiz kind: Product advice

Bug Bakes‘ quiz is swift, responsive, and handsome. It blends effectively with the remainder of the web site.

Most pet product advice quizzes work with comparable query templates, and Bug Bakes is not any exception. Nonetheless, the questions are enough to boost a buyer’s buying expertise.

25. Compass Espresso

Quiz kind: Product advice

Compass Espresso provides a well-thought-out set of questions that assist the corporate set up which espresso is true for its clients.

A important lacking component from the quiz is correct navigation. If a buyer makes the mistaken selection someplace alongside the best way, they need to return to the start.

26. Dis&Dis

Quiz kind: Product advice

The quiz from Dis&Dis‘ stands out with its ingenious strategy of utilizing fruit style to find out a buyer’s wine desire.

This system is helpful to novel wine tasters. It helps them affiliate the tastes of unfamiliar wines with fruits they’ve had earlier than.

27. Westward Whiskey

Quiz kind: Product advice

Westward runs two quizzes.

The primary one is temporary and asks a couple of buyer’s age and whether or not they’re legally permitted to drink alcoholic drinks of their dwelling nation.

The second establishes a buyer’s ingesting habits, whiskey expertise degree, and most popular consumption methodology.

28. Tusol Wellness

Quiz kind: Instructional and product advice

TUSOL recommends smoothies based mostly on style preferences, total well being objectives, and the overall variety of customers.

All suggestions are despatched to the shopper through e mail and supplied on the quiz’s finish.

29. Naturally Wholesome

Quiz kind: Digital session and assortment advice

The quiz from Naturally Wholesome helps clients attain their well being objectives. It assesses their feeding and train habits.

The quiz makes complement suggestions to enhance clients’ well being based mostly on the information it collects.

30. Woolino

Quiz kind: Product advice

Woolino‘s quiz assesses a buyer’s toddler’s attributes like peak, age, and weight. It additionally queries environmental attributes like temperature.

It then makes use of these attributes to suggest an acceptable sleeping bag for the toddler.

31. Fakeeh Imaginative and prescient

Quiz kind: Product advice

Fakeeh imaginative and prescient collects information about clients’ facial options, like the form of their heads.

It combines that with a buyer’s body desire, final date of eye examination, and different particulars to suggest appropriate glasses.

32. Eyetamins

Quiz kind: Product advice

The Eyetamins quiz is for purchasers who spend lengthy hours in entrance of a display or have a synthetic eye situation.

The Eyetamins quiz helps them discover the right mix of eye nutritional vitamins to spice up their imaginative and prescient. The nutritional vitamins additionally assist them handle different circumstances that may have an effect on their eyesight.

33. Department Furnishings

Quiz kind: Product advice

Department Furnishings has a perfect quiz for constructing a house workplace.

It recommends the proper workplace chair based mostly on clients’ posture, sitting time, peak, and adjustment wants.

34. Mavi

Quiz kind: Product advice.

Mavi‘s quiz is the best one we have come throughout. It solely has one query about clients’ preferences relating to pants (for males).

It’s easy however will get the job achieved. Clients would really like many of the advisable pants.

35. Real Well being

Quiz kind: Product advice

Real Well being is one other wonderful instance of a product advice quiz. It helps clients obtain their well being objectives by understanding their well being wants.

Varieties of ecommerce quizzes

Quizzes are grouped relying on the purpose they search to determine.

Examples of ecommerce quizzes are

1. Product advice quiz.
2. Digital Session quiz.
3. Instructional ecommerce quiz.
4. Assortment advice quiz.

Let’s have an in-depth look.

1. Product advice quiz

Let’s take a look at a sensible use case to grasp what a product advice quiz is.

We could?

Fake you’ve gotten a store. In your store, a buyer desires to purchase a pair of sneakers. Nonetheless, they do not know which sneakers to get.

A product advice quiz would assist them get the sneakers they wished. It achieves this by asking related questions on sneakers.

As an example, it may ask them in regards to the model they like, the colour they like, the dimensions they need, and so on.

These questions assist the shopper slim down the obtainable choices rapidly.

As much as 59% of interviewed consumers recommended that they’d store with a enterprise that gives them personalization. Subsequently, it is smart to supply them personalization utilizing a quiz.

You’ll be able to strategically convey up product advice quizzes in your web site when clients take too lengthy earlier than including gadgets to the cart.

Alternatively, you may make it attainable for a buyer to pick out a quiz at any time when they really feel caught by clicking on a button.

Image this.

The common conversion price for an ecommerce web site on cellular gadgets is about 1.6%. This quantity implies that greater than 98.7% of the inbound visitors would not convert.

Elevating the underside line to about 2% and even 3% utilizing product advice quizzes can improve your income considerably.

2. Digital session quiz

Let’s create an imaginary situation the place a buyer trying to purchase a dinner costume visits your web site.

The shopper desires to know the next:

1. The measurement system you employ.
2. How does it convert to the system that they know?

On this case, a digital session quiz will help them determine it out.

Digital session quizzes give the person instruments to grasp how a selected product applies to them.

As an example:

1. Customers could wish to perceive whether or not the shade of basis they buy from a make-up web site fits their pores and skin tone.
2. Customers could wish to know whether or not a selected kitchen accent will match of their kitchen’s designated house.

Digital consultations assist to cut back the variety of returns a enterprise will get.

Clients return as much as 19% of things they purchase on-line due to compatibility points, becoming points, or misrepresentation. All these causes validate the necessity for a digital session quiz in your on-line retailer.

3. Instructional functions quiz

Think about you’ve gotten a retailer that sells skincare merchandise.

A buyer with a sure pores and skin situation logs on to your web site. They’re searching for a product to alleviate the consequences of a pores and skin situation they’ve.

Nonetheless, since your retailer has tons of and even hundreds of merchandise, they need assistance discovering the appropriate one.

An academic quiz is nice for this function.

It could not solely assist the shopper perceive their pores and skin situation higher but in addition assist them discover the appropriate remedy product.

This case is a win-win for the shopper and your small business. Your corporation achieves the next common order worth, and the shopper will get an answer to their drawback.

4. Assortment advice

A set advice quiz is just like a product advice quiz. The one distinction is that it recommends a set of merchandise slightly than single gadgets.

One ought to use a set advice quiz after they have merchandise that work effectively collectively.

As an example, a beard-shaving machine would go effectively with batteries, clipper guards, energy cords, and so on.

At any time when a person provides a shaving machine to their cart, a set of the machine, clippers, and energy cords are advisable at a reduced worth.

Keep in mind, clients additionally wish to see and really feel the worth of shopping for the extra gadgets. Collections have to be strategic to leverage alternatives.

What are the advantages of utilizing ecommerce quizzes?

Let’s dive deeper into the advantages that ecommerce quizzes can have.

1. Improved person expertise via personalization

Quizzes are a good way to find out buyer wants.

Think about a situation of a person who has to attend a marriage tomorrow and must get the appropriate outfit.

They want sneakers, a coat, a pleasant shirt, and pants that match the marriage theme.

How can your web site make it simpler for them to seek out what they need?

By asking what they’re searching for, proper?

You’ll be able to then assist them discover what they want based mostly on the data they provide you.

The shopper finds what they want sooner. In trade, you get a excessive order worth because the buyer buys all three gadgets out of your retailer.

It is a win-win state of affairs.

2. Gather zero-party information

Aah, zero-party information.

The factor everybody desires, however just some know tips on how to get with out leaving a mistaken impression.

It isn’t a good suggestion to ask customers unsolicited private questions after they go to your web site.

Would you spend an additional second on an internet site that requested you to offer your date of delivery and site for no motive?

Most likely not.

An ecommerce quiz permits you to gather private data by asking customers questions related to their objectives.

As an example, asking clients what their bust is with out context is bizarre, however not if they’re searching for a bra.

When you get their bust dimension, you retailer that data and provide extra customized bust-related merchandise sooner or later.

3. Greater conversion price (CVR) and common order worth (AOR)

Excessive common order values consequence from a quiz’s capability to seek out complementary gadgets for the gadgets a buyer buys.

As an example, pairing the product a buyer desires with one other and providing it in a bundle at a reduction can immediate a buyer to spend extra.

4. Save deserted carts

Clients abandon over 70% of carts they create on ecommerce platforms.

That is the place quizzes turn out to be useful.

You’ll be able to immediate a buyer to offer their e mail through the interactive session with the quiz.

In the event that they go away their e mail, you may connect it to their cart and remind them about it later in the event that they abandon the cart.

5. Elevated on-platform engagement

Each web site has a bounce price.

The upper the bounce price, the decrease your income.

Ecommerce quizzes can maintain guests in your web site longer. They will obtain this by continuously participating and displaying them totally different merchandise.

In website positioning, longer session durations are fascinating. They’re fascinating as a result of they sign to engines like google that guests like what they discover in your web site.

Subsequently, engines like google ship extra individuals to your web site at zero value!

6. Create higher re-engagement campaigns (e mail and SMS)

Up to now, we have seen simply how essential on-site personalization is in ecommerce.

Nonetheless, off-site personalization is simply as vital.

Off-site personalization is the place you curate a personalised provide utilizing information collected a couple of buyer with the assistance of an ecommerce quiz. You ship the provide to their e mail or cellphone as a textual content message.

The advantages of doing this are immense.

Moreover, the general value is low since sending emails and textual content messages is cheap.

Whereas the opening price for emails stands at roughly 20%, that of textual content messages (SMS) is round 98%.

One of the best half is that textual content messages are virtually all the time opened immediately.

The extra information you gather utilizing ecommerce quizzes, the higher the re-engagement campaigns you may create.

Ideas for creating higher ecommerce quizzes

We all know you are keen to begin operating quiz experiments in your web site, and you need to be. However earlier than you do, it’s value wanting on the ideas we have now compiled for you beneath.

1. What’s the purpose of your quiz?

Any on-line enterprise makes use of a quiz to extend its profitability.

Nonetheless, companies should not overlook that quizzes have to be useful to clients.

Quizzes can do that by dissolving clients’ doubts a couple of product or reassuring them of the correctness of their selections.

2. What are the preferred product questions your clients ask?

Think about your web site as a conventional retailer and clients coming to you for assist discovering particular merchandise.

• What sort of questions would they ask?
• What questions would you ask should you had been of their sneakers?
• When you’ve got a brick-and-mortar retailer, ask clients what you are able to do to enhance your providers.

Notice these questions and use them to craft significant questions.

3. How does it assist the shopper discover the appropriate product?

A quiz’s most vital part is the services or products advice part. You cannot afford to make errors with this half.

The one complication is that the services or products an algorithm recommends fully depend on the solutions supplied by a buyer. The solutions additionally rely on the questions requested within the quiz.

For this reason you could have the shopper’s intention in thoughts when arising with the questions. Good questions result in good solutions. Good solutions result in higher suggestions.

Higher suggestions go away your clients completely satisfied and happy.

4. Maintain it quick.

Maintain your quiz quick.

Clients are certain to get bored and exit should you ask too many questions or present too many intricate choices for them to select from.

5. Request buyer emails when you may.

Buying a buyer’s e mail permits you to ship them customized provides relying on their quiz outcomes.

It’s a good way to chop down in your advert spending. Furthermore, most clients are completely satisfied to see a personalised checklist of advisable merchandise. A type of merchandise is more likely to meet their wants.

Abstract

Earlier than we go to the ultimate verdict, we have created a fast abstract of this text for you, so you may simply keep in mind it:

• An ecommerce quiz is a good way to grasp your clients’ wants at a granular degree.
• Whereas they’re nice instruments for accumulating data, their primary purpose is to assist clients discover what they want sooner. Do not get carried away by the information assortment course of.
• ecommerce quiz needs to be easy, quick, and simple for the shopper to grasp. Simplifying the easy particulars is essential to successful them over.
• To construct a helpful ecommerce quiz, visualize your self from a buyer’s perspective. This manner, you discover solutions to your clients’ most basic questions.
• Earlier than you embark on constructing an ecommerce quiz, vividly outline the purpose of the quiz first. This provides you path and objective.

Conclusion

An ecommerce quiz is a robust instrument to vary the fortune of your retailer.

It is extremely advisable that you just set one up if you have not. However earlier than you do, take time to analysis your buyer. Perceive who they’re and what issues to them.

By understanding this, you may create a robust quiz. A robust quiz helps improve your conversion price and common order worth. It additionally grows your small business.

Begin with a easy quiz after which enhance as you observe and study extra about your buyer.

Lastly, a quiz doesn’t must be too technical. If you do not have the abilities to create a quiz and might’t afford a talented developer, use a instrument like Google Varieties.

Need to study extra about ecommerce?

Prepared to maneuver your on-line retailer to the subsequent degree? Take a look at the articles beneath: