Reviewing profitable digital advertising campaigns can generate concepts to your personal model.
Here’s a checklist of excellent digital advertising campaigns from established firms in 2022. The campaigns function iconic merchandise, menu hacks, actions for social good, inspirational tales, and extra.
Oscar Mayer – Bologna Masks
Oscar Mayer – Bologna Masks
Oscar Mayer partnered with Korean magnificence specialists Seoul Mamas to create a facial masks impressed by its bologna. Using the enduring form of the bologna and its packaging, the masks, by multichannel posts, ingeniously capitalized on a whole technology who grew up consuming and enjoying with bologna slices. The outcomes have been a fast, visible gag, excellent for social media.
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Warner Bros. Photos – #Barbie
Warner Bros. Photos – #Barbie
One of many 12 months’s most profitable campaigns was by Warner Bros. Photos. The movie manufacturing firm started dropping photos on social media to advertise the big-screen 2023 launch of Barbie, the Mattel doll. Utilizing the hashtag #Barbie, the posts featured photos of Margot Robbie as Barbie and Ryan Gosling as her boyfriend Ken. The preliminary posts planted the cultural seed on the proper time. Followers expanded the concept right into a #Barbiecore motion, because the kitschy pink aesthetic started turning up at occasions such because the Met Gala and in social posts from celebrities, together with Kim Kardashian, Lil Nas X, and Megan Fox.
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Twitter – In case you can dream it, Tweet it
Twitter – In case you can dream it, Tweet it
Twitter ran an omnichannel marketing campaign launched with a tweet, “In case you dream it, Tweet it,” adopted by images of billboards containing tweets from celebrities expressing their goals earlier than attaining them. The marketing campaign included 39 billboards throughout eight cities, many within the hometowns of the featured stars, together with Demi Lovato and Leonard Fournette. On Twitter, the sequence of posts closes with “Tweet it into existence.” The marketing campaign resonated with the core of social media, and the decision to motion defines Twitter as the place these aspirations come alive.
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Duolingo – TikTok
Duolingo – TikTok
Duolingo is without doubt one of the most influential manufacturers on TikTok and throughout social media. Focusing on TikTok’s primarily Era Z viewers, Duolingo content material options its owl mascot, Duo, in foolish, musical spots on language translation and popular culture, in addition to taunts at its competitor, Google Translate. Duolingo’s TikTok account has over 5.3 million followers and 106 million likes.
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#AldiAdminOOO
Aldi, the worldwide grocery chain, used a Might financial institution vacation to attract some consideration. Aldi used its Twitter account to announce taking the break day, letting different large manufacturers take over for the day. Over 40 manufacturers, together with some grocery store opponents, obtained in on the motion. With out spending any cash on the marketing campaign, Aldi generated 5.1 million views and 140,000 engagements over the week.
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Havana Membership – The Amparo Expertise
Havana Membership – The Amparo Expertise
The Amparo Expertise is the story of the Arechabala household, the creators of Havana Membership rum, starting with the Cuban revolution on January 1, 1959. This immersive theatrical story is skilled totally on Instagram and consists of movies, trivia, and extra. This marketing campaign is an efficient instance of the ability of story and demonstrates the necessity to adapt your narrative to the assorted social media codecs.
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Dove – #DetoxYourFeed
As a part of its ongoing Self-Esteem Undertaking, Dove produced a brand new brief movie, “Poisonous Affect,” through which moms and their daughters confront poisonous magnificence recommendation on social media and the way it’s grow to be normalized for a lot of ladies world wide. The movie and marketing campaign have been promoted with the hashtag #DetoxYourFeed and linked to a 4-step information to assist. The Dove Self-Esteem Undertaking was established in 2004 to assist younger folks fulfill their potential by constructing optimistic physique confidence and shallowness.
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McDonald’s – Menu Hacks
McDonald’s – Menu Hacks
McDonald’s invited followers to create their very own menu hacks and submit them on social media. The corporate then posted a menu of the limited-time mash-up creations: “Hash Brown McMuffin,” “Crunchy Double” (rooster nuggets and double cheeseburger), “Surf + Turf” (fish sandwich and double cheeseburger), and “Land, Air & Sea” (Massive Mac, rooster sandwich, and fish sandwich). The marketing campaign is an extension of McDonald’s earlier “Well-known Order” marketing campaign, that includes customized decisions from Travis Scott, Mariah Carey, and others.
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Corona – #PayWithPlastic
Corona – #PayWithPlastic
Corona, in partnership with the Cayman Islands Chamber of Commerce and Parley for the Oceans, produced plastic weigh stations the place helpers traded recyclable plastic for Corona merchandise. Recycling machines have been positioned in Mexico, Brazil, Columbia, Spain, and Italy, and contributors obtained a beer just by depositing plastic bottles and cleansing the seashore and ocean. This marketing campaign was constructed on rising environmental issues worldwide and the model’s efforts for a bigger social good.
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Firehouse Subs – Rewards Week
Firehouse Subs – Rewards Week
Firehouse Subs celebrated seven years of rewards with seven days of unique affords and bonus factors for its app members. Every day of Rewards Week, the model posted hints to customers on the placement of bonus factors for his or her accounts. Social media posts highlighted fan-favorite menu gadgets and generated loads of engagement with the Firehouse app.
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HubSpot – 1,000 Integrations
HubSpot – 1,000 Integrations
This 12 months the HubSpot App Market formally crossed the 1,000 apps milestone, which the corporate introduced in a multichannel marketing campaign. Not solely did HubSpot’s announcement let present and potential prospects know concerning the platform’s versatility, nevertheless it additionally leveraged the built-in companions, prompting them to focus on their very own involvement as they congratulated HubSpot. This occasion demonstrates the ability of a related and motivated community.
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Swoop – This Seashore Is a Coupon
Swoop, the low-cost Canadian airline, launched its Swoopons weekday offers program with the discharge of 1 large Swoopon — a 60% off promo code streamed from the seashores of Mazatlán. A brilliant-sized seashore coupon was stamped within the sand and used the assistance of the tide to countdown the clock on this time-limited supply. Combining offline and on-line, the promotion was streamed on Fb, giving viewers a style of the soothing location whereas creating urgency and engagement because the deal slowly washed away. The promotion drove an 80% improve in gross sales for the marketing campaign’s length.
