12 Confirmed Google Advert Examples for Dropshipping Shops (2023)

Probably the greatest methods to draw prospects to your dropshipping retailer is thru Google Advertisements.

It is like a digital billboard that solely will get seen by people who find themselves in search of one thing your retailer can provide.

And the perfect half? You solely pay when somebody clicks in your advert!

12 Google Advert examples from dropshipping shops

On this article, we’ll present you 12 real-life examples of dropshipping shops which have efficiently used Google Advertisements.

We’ll stroll you thru what these shops did proper and how one can apply these methods to your individual enterprise.

Let’s dive in!

1. The Peaky Hat

The primary Google Advert instance is from a dropshipping retailer referred to as The Peaky Hat.

Any guesses on what merchandise they promote?

That is proper, the hats you see within the common collection ‘Peaky Blinders!’

It is fairly a enjoyable and distinctive area of interest, proper?

With so many accessible designs, they’ve positioned themselves because the go-to on-line retailer for followers of the collection and anybody seeking to undertake this distinctive fashion.

Right here is an instance of their branded Google Advert:

Listed here are some issues to be taught:

• Unique. They are saying they have the ‘Unique Peaky Hats.’ It reveals exclusivity!
• Lower your expenses. They have a sale with as much as 30% off.
• Extra than simply vogue. They consider these hats offer you confidence and energy. It is a daring declare, however who would not wish to really feel assured? Plus, utilizing phrases like ‘Energy’ and ‘Self-Confidence’ provides an emotional ingredient to the product, making it greater than only a hat.
• Restricted-time presents. Have you ever noticed that Halloween Sale? It means they’re actively making ready their retailer for This fall.
• Buyer ease. Peaky Hat highlights options like ‘Free Worldwide Transport.’
• Sitelinks. The Peaky Hat makes use of sitelinks, a Google Advertisements extension that permits you to show extra hyperlinks to your retailer, not simply the homepage. This provides you extra actual property (which pushes down the opposite outcomes) and permits you to share extra about your model.

As a bonus, we additionally discovered a Google Purchasing Advert from The Peaky Hat:

Be aware: The Peaky Hat was additionally featured in our listing of the 12 greatest dropshipping retailer examples within the US.

2. Sage & Sill

Sage & Sill is all about making your house feel and appear good with some superior plant-inspired decor.

They have all the pieces from vases to planters, made utilizing trendy designs that allow you to showcase your vegetation in fashion.

Now, let’s check out their Google Advert:

Listed here are some issues we seen:

• Official stamp. Proper off the bat, they’re making it clear with ‘Official Web site.’ This implies you are dealing instantly with them and never some third get together.
• Straightforward procuring expertise. Not a fan of delivery charges? Neither are they! They’re providing free delivery to get gadgets to prospects’ doorsteps with none additional value.
• Store with confidence. Purchased one thing and having second ideas? No worries. Sage & Sill has a 30-day money-back assure. So, for those who change your thoughts, returning gadgets is straightforward.
• Sale alert. Who would not love a great deal? Sage & Sill reveals they’re reducing costs with a sale that permits you to save as much as 50% on gadgets.
• Recent finds. The seasons are continually altering, and so is their inventory. Sage & Sill is introducing new arrivals that match the brand new season.
• Want help? Obtained a query? Sage & Sill’s ‘Contact Us’ choice reveals they’re at all times accessible to assist out.

We additionally discovered some Google Purchasing Advertisements of Sage & Sill:

They present some high-quality pictures along with some social proof and the potential for free delivery!

3. Reside Outlaw

Reside Outlaw presents a style of the rugged American West in its merchandise.

They promote a variety of scented merchandise, from colognes to pure soaps and physique washes, all infused with what they describe as ‘true-to-life Western scents.’

Reside Outlaw positions itself as a retailer providing merchandise which are authentically American, with the spirit of the Wild West.

One thing notable is their dedication to moral manufacturing, as evidenced by the emphasis on their items being made within the US, cruelty-free, and pure.

Here is what may catch a buyer’s consideration:

• Catchy headline. The advert captures consideration with its tagline ‘Scents Of The American West.’ It is nearly prefer it paints an image of wide-open areas and cowboy adventures.
• Moral manufacturing. The emphasis on items being ‘made within the USA, pure, cruelty-free’ resonates with those that are more and more aware of moral procuring decisions.
• Daring guarantees. The phrase ‘totally wonderful, assured’ reveals their confidence within the product’s high quality.
• Number of scents. Highlighting the ‘true-to-life Western scents’ hints on the uniqueness and number of accessible fragrances.
• Particular presents. ‘Most Scents On Sale!’ means that now’s a great time to purchase, probably serving to guests make faster buy selections.
• Product vary. The advert reveals they’ve all the pieces from bestsellers to stable colognes and pattern packs, catering to completely different client wants.
• Journey and life-style. The point out of ‘Outlaw Cologne’ as a ‘good sidekick in a lifetime of true journey’ helps promote the values and story of the model!

We additionally discovered that they are concentrating on key phrases associated to their merchandise, like ‘calamity jane cologne’:

As you may see, they even get a devoted product field on the precise!

You may see that the advert copy makes use of a playful tone, with phrases like ‘Scent like a legend!’

They even added a reference to Calamity Jane’s consuming habits.

This cheeky tone offers a way of the model’s target market: humorous, energetic, and daring.

All in all, Reside Outlaw would not simply promote a cologne; it sells an expertise, the sensation of embodying a legendary Western determine.

This emotional connection, paired with detailed product data, ensures that potential prospects are each intrigued and well-informed!

Plus, because it’s their product, they’re proven as the one retailer promoting it on Google:

4. Pillow Slides

Pillow Slides is a one-product retailer promoting ‘Pillow Slippers’ for males, girls, and the youth.

Earlier than we transfer on to their Google Advert, we simply needed to say that it is one of many best-looking dropshipping shops we now have ever seen.

You may be taught a lot by taking a look at this retailer; we may write a whole article about it!

Maybe essentially the most outstanding factor about this retailer is that they took these ‘boring’ pair of slippers:

And made them way more fascinating with an incredible branded retailer design:

Guess what? It grew to become a giant success!

Simply hearken to Jake, the founding father of Pillow Slides, who claims he is making $10M+ with this retailer:

Now, onto their Google Advert!

We discovered this fascinating one the place Pillow Slides seems beneath the key phrase ‘cloud slides’:

This Google Advert marketing campaign is a strategic transfer by Pillow Slides to focus on potential prospects trying to find their competitor, Cloud Slides.

By bidding on the competitor’s model identify as a key phrase, Pillow Slides can ‘steal’ among the visitors and curiosity generated by Cloud Slides to their very own merchandise!

Be aware: Pillow Slides was additionally featured in our listing of the 17 prime dropshipping retailer examples.

5. Titan Energy Plus

This is likely one of the most profitable dropshipping shops: Titan Energy Plus.

In line with Similarweb, they recover from 331k month-to-month visits!

However how do we all know that they are dropshipping?

Effectively, after some digging, we discovered an online web page the place they admit it themselves.

Right here is a job opening for a customer support agent from Titan Energy Plus, which clearly states that it is a dropshipping retailer:

Moreover, we even discovered their product referred to as ‘Titan Cable‘ on AliExpress:

The Google Advert marketing campaign for Titan Energy Plus reveals their number of flagship merchandise, specializing in their distinctive promoting factors:

The advert reveals for the key phrase ‘titan charging cable,’ so apart from exhibiting simply the homepage, there are hyperlinks to a number of related merchandise:

• 3-in-1 Foldable Charger. A flexible wi-fi charger for customers who worth tidiness and comfort throughout travels.
• The Titan Sensible Cable. Guarantees charging speeds which are as much as 2.4x sooner.
• Titan PD Cable. A extremely sturdy and unbreakable cable for shoppers who want long-lasting merchandise.
• Titan Buds 2.0. Increasing past cables, the advert additionally introduces earbuds.

6. Recent Juice Blender

Recent Juice Blender began round June 2021 and have become an organization within the UK on 26 August 2022 — which means one thing goes proper!

Their merchandise are for individuals who get pleasure from contemporary drinks like protein shakes, smoothies, drinks, and fruit juices on the go.

Relating to the Google Advert instance, they use a method just like Pillow Sides, bidding on competitor key phrases.

For this instance, it is a key phrase from the competitor Chef Bottle:

Nonetheless, as you may see, even Amazon reveals up for this question, in addition to a 3rd electrical blender retailer.

In actual fact, Recent Juice Blender is within the third place between the sponsored outcomes:

Poor Chef Bottle, they’re all the best way down in fourth place!

The advert from Recent Juice Blender is comparatively easy, stating the advantages of the transportable blender (compact, highly effective, and straightforward to make use of). Plus, they make themselves an authority by stating they’re ‘The unique.’

As a aspect observe, we additionally noticed that they are doing nice with search engine optimization.

As an example, they’re dominating their most important key phrase, contemporary juice blender, on Google:

7. The Shark Blanket

The Shark Blanket is a one-product dropshipping retailer promoting a singular product, the ‘Shark Blanket.’

It combines the consolation of a blanket with the enjoyable design of a shark, making it ideally suited for film nights and themed sleepovers.

The product appeals to each kids and adults, providing a playful twist to conventional blankets.

The shop’s Google Advert reveals for the industrial key phrase that matches completely with their product ‘shark hooded blanket’:

Listed here are some issues to be taught from this instance:

• Distinctive promoting level highlighted. Have you ever ever considered combining consolation with enjoyable? This advert does simply that by exhibiting an image of a shark blanket.
• Emotion-driven tagline. ‘Elevate Your Film Nights At present With Our Shark Blankets.’ Think about snuggling up for a film, however you are wrapped in a shark-themed blanket. Sounds enjoyable, proper?
• Urgency created with limited-time provide. We people love offers, particularly once they’re ticking away. The ‘Free Transport At present Solely’ is an effective way to seize consideration and create urgency concurrently.
• Social proof. ‘The #1 2023 Blanket’ – After we hear one thing’s #1, it catches our consideration. If it is the highest blanket of 2023, it have to be good!
• Seasonal low cost. The ‘50% off Shark Blanket™ – Legitimate Sep 29 – Oct 31′ deal is sort of a candy cherry on prime!

8. American Legend Rider

American Legend Rider is a dropshipping retailer devoted to motorbike fans.

With gadgets like attire, together with T-shirts and high-top footwear, in addition to very important security gear like motorbike physique armor units, they promote each purposeful and trendy merchandise for riders.

From their delivery time and merchandise, it turns into evident that they are dropshipping:

Their Google Advert targets their very own model key phrase:

Listed here are some issues you may be taught from it:

• Worth proposition. They emphasize premium high quality with phrases like ‘Purchase Premium High quality Objects For Insane Value.’ This immediately tells the shopper that they’ve high-quality gadgets, presumably at a aggressive value.
• Engagement with group. The decision to ‘Use Your Coupon And Be a part of Our Group At present!’ promotes a pleasant deal and a group behind the model.
• Urgency and offers. By stating ‘Do not Miss This Big Sale,’ they’re creating a way of urgency, compelling customers to click on on the advert and discover the sale earlier than it ends.
• Highlighting merchandise. The advert shortly lists classes like attire, equipment, and a particular part, ‘For Her.’ It offers customers a snapshot of what they’ll anticipate on the web site.
• Further incentives. American Legend Rider promotes free delivery and hassle-free returns, minimizing the potential dangers or boundaries for a buyer to buy.
• Social proof. The ultimate part, ‘Take pleasure in being a part of our glad prospects group,’ reinforces belief within the model by implying a big and completely satisfied buyer base.

9. Normest

Normest is a dropshipping retailer promoting premium wallets.

They deal with wallets created from premium supplies, similar to leather-based, carbon fiber, or aluminum.

When trying to find ‘air tag pockets apple,’ you may see their Google Advertisements showing, each within the common search outcomes and within the Sponsored procuring adverts on the aspect:

Here is what the advert highlights:

• Product. Normest isn’t simply promoting an everyday pockets. Their advert tells us that this pockets is specifically designed to snugly match an Apple AirTag.
• Rating and recognition. The advert confidently labels it because the ‘#1 Rated AirTag Pockets’ for 2022.
• Design options. It additionally highlights the pockets’s means to carry between 1 to 12 playing cards and 20 payments. Plus, it has RFID safety.
• Materials high quality. The advert mentions ‘Premium Leather-based Pockets,’ signaling that it is a pockets that is constructed to final.
• Visible attraction. The product picture within the advert offers you a transparent look into how the AirTag suits into the pockets.

When you’re eager about seeing the product, the Google Advert directs guests to this product web page:

And we additionally discovered the product on AliExpress right here:

One other fascinating Google Advert technique from Normest is that they are concentrating on the ‘Normest vs competitor’ key phrases.

As an example, if somebody desires to be taught extra about how Normest’s merchandise evaluate to these from Ridge, they’d Google ‘normest vs ridge,’ and Normest’s retailer will present up first:

10. Bobo’s Home

Bobo’s Home is not your typical on-line retailer.

They focus on a sub-niche of the ‘kawaii’ market, particularly Asian-inspired Kawaii gadgets.

When you’re unfamiliar with the time period, ‘kawaii’ is the Japanese phrase for ‘cute,’ and it is a vital development in popular culture.

Bobo’s Home presents varied of those ‘kawaii’ merchandise, from hoodies and sweaters to equipment like keychains and AirPod circumstances.

Right here is an instance of their Google Advert:

Let’s break it down:

• Restricted-time presents. One factor that jumps out is the sense of urgency. Bobo’s Home is giving prospects a restricted time to get pleasure from free delivery and as much as 20% off their whole order. These offers could make a client assume, ‘I higher seize this provide earlier than it is gone!’
• Order advantages. You may get free delivery in case your order is over $30.
• Fall sale spotlight. They’ve a particular 20% off Fall sale happening. So, for those who have been occupied with a comfortable hoodie for the colder months, now could be the right time.
• Help. The advert factors in direction of an in depth FAQ part for all curious guests. And if their query stays unanswered, Bobo’s Home encourages you to submit a kind.

11. DynamicSabers

DynamicSabers is a dropshipping retailer working within the lightsaber area of interest.

There are many Star Wars fans, and this retailer is concentrating on that zeal by providing ‘real-life’ lightsabers.

As such, their Google Advert marketing campaign targets key phrases like ‘actual gentle sabers’:

Enjoyable truth: Not like many toy variations, these lightsabers are literally constructed for dueling. They’ll stand up to precise fight. A dream come true for followers who’ve at all times needed to interact in epic lightsaber battles!

Here is a breakdown of the advert:

• Expertise over product. The advert instantly guarantees an expertise, lightsaber dueling. This good transfer targets the wishes and feelings of Star Wars followers.
• Free worldwide delivery. DynamicSabers presents free worldwide delivery, one thing that is at all times appreciated by prospects.
• Guarantee. Providing a one-year guarantee emphasizes the standard of their product.
• Vary of collections. The point out of varied collections like ‘Apprentice,’ ‘Knight,’ and ‘Grasp’ cleverly tells concerning the development of a Jedi or Sith’s coaching, resonating with followers.

Here is one other instance of a Google Advert by DynamicSabers:

12. Focal Decor

Lastly, we now have Focal Decor, a dropshipping retailer promoting distinctive lighting items.

The shop presents quite a lot of merchandise, from pendant lights and wall lighting to chandeliers:

Right here is their Google Advert for ‘unigue lighting’:

• Spelling error within the key phrase. Did you discover the key phrase says ‘unigue’ as an alternative of ‘distinctive’? We suspect Focal Decor is deliberately concentrating on it, hoping to seem first on what’s usually a high-competition (and high-cost) key phrase on a decrease bid.
• Unbeatable value proposition. The advert headline catches consideration with its promise of ‘distinctive lighting items at unbeatable costs.’
• Intensive assortment spotlight. By segmenting their collections into ‘Pendant Lights,’ ‘Wall Lighting,’ and ‘Chandeliers,’ the advert offers a really feel of what merchandise the shop presents.
• Belief issue. A major level they spotlight is the ’30-day, No Questions Requested, Cash Again Assure.’ This gives peace of thoughts to potential prospects, making them extra prone to make a purchase order.

What are the several types of Google Advertisements?

You could remember that there are numerous varieties of Google Advertisements.

From these examples alone, you have seen Google Advertisements that show above the natural search outcomes and adverts that show in a ‘Purchasing’ grid, both as a row on prime or within the sidebar on the precise.

Nonetheless, there are much more Google Advert sorts to select from:

So, if you wish to begin with Google Advertisements, it is useful to know which choice is greatest.

Right here is a straightforward overview:

1. Search Advertisements:
   • Definition: These are the commonest varieties of adverts that seem on Google search outcomes pages. They’re usually text-based and triggered by particular key phrases.
   • Use: For reaching prospects who’re actively trying to find particular merchandise.
2. Efficiency Max Advertisements:
   • Definition: A marketing campaign sort that features all Google Advert sorts. It focuses on optimizing efficiency throughout all completely different channels utilizing Sensible Bidding.
   • Use: For an easy-to-setup, AI-optimized Google Advert marketing campaign.
3. Show Advertisements:
   • Definition: Show adverts seem on Google’s accomplice web sites which are a part of the Google Show Community (GDN), like YouTube or Gmail.
   • Use: For producing model consciousness or retargeting methods.
4. Purchasing Advertisements:
   • Definition: These are product-based adverts that present a photograph of the product, its value, and the shop identify. They seem in Google Purchasing outcomes and typically alongside search and show adverts.
   • Use: For highlighting particular person merchandise on to shoppers.
5. Video Advertisements:
   • Definition: These adverts play earlier than, throughout, or after movies on YouTube and different Google Show Community websites.
   • Use: For enhancing model consciousness.
6. Demand Gen Advertisements:
   • Definition: A comparatively new Google advert sort, launched in June 2023. It makes use of visible belongings throughout platforms like YouTube, YouTube Shorts, Uncover, and Gmail.
   • Use: For an AI-powered, visible Google Advert marketing campaign proven in YouTube Shorts, YouTube in-feed, or Google Uncover.

How do you write a great Google Advert?

Do you wish to make your Google Advert shine and get these clicks to your dropshipping retailer?

That is superior!

Nonetheless, in actuality, that may be simpler mentioned than performed.

Listed here are a few of our prime suggestions for creating an excellent Google Advert to your dropshipping retailer:

1. Know your viewers. Take into consideration who’s going to see your advert. What do they like? What are they in search of? What tone of voice do they like?
2. Make a catchy headline. That is the large, daring textual content your prospects see first. Make it depend! And typically, easy phrases do wonders. It is higher to jot down a transparent message and clearly convey your worth proposition. No want for fancy phrases.
3. Embody a powerful name to motion (CTA). Inform your viewers what to do subsequent. Like ‘Purchase Now’ or ‘Study Extra.’ You may additionally strive making it thrilling and pressing, like ‘Seize Yours At present!’
4. Spotlight your distinctive worth proposition. For instance, for those who’re promoting the pizza with the cheesiest cheese, say it. ‘Cheesiest Pizza in City!’ Or, since many dropship merchandise aren’t present in native shops, you should utilize phrases like ‘Unique Assortment’ or ‘Not Present in Shops.’
5. Maintain your guarantees. It is vital to match your advert together with your touchdown web page. In case your advert says ‘Cheesiest Pizza,’ your web page ought to present that tacky pizza!
6. Optimize for cellular. A number of individuals use their telephones to Google issues. So, guarantee your advert seems to be good on cellular!
7. Take into account Google’s suggestions. After operating your Google Advert marketing campaign for some time, Google will provide you with varied suggestions for enhancing it. It’s best to contemplate them!

Tip: You can too try among the greatest free Google Advertisements programs right here!

Abstract

Earlier than we go to the conclusion, we have created a fast abstract of this text for you, so you may simply bear in mind it:

• Take into consideration the key phrases you wish to goal. Do you wish to goal model key phrases like ‘Peaky Hat’ or product key phrases like ‘Peaky Blinders hats’? (Or each?)
• Check out varied Google Advert sorts. The most well-liked Google Advert for dropshipping shops is the search advert, however why not strive a procuring advert too?
• Present your gross sales. When you’ve acquired any merchandise on sale, inform about it in your advert!
• Take into account your opponents. It could be value it to bid on their model key phrases!
• Maintain your advert up-to-date. If there are any particular occasions developing (like Halloween in This fall), add one thing about them in your advert.
• Remember about gross sales techniques. It could positively be value it so as to add parts of urgency, belief, social proof, or shortage to your advert!

Conclusion

By now, you need to have a clearer image of Google Advertisements and the way they will help your dropshipping retailer.

Here is a easy takeaway: Google Advertisements is a mix of info and creativity.

Sure, numbers and targets are important, however understanding what individuals really feel and need is simply as essential. So, it is all about steadiness.

To wrap it up, attempt to be taught as a lot as you may about Google Advertisements, perceive your viewers, and at all times be able to strive one thing new.

Better of luck!

Need to be taught extra about Google Advertisements?

Prepared to maneuver your Google Advertisements to the subsequent degree? Try the articles under: