On-line web gross sales in Sweden reached 11.75 billion euros final yr. This can be a slight lower, of two p.c, in comparison with a yr earlier when web gross sales reached 12 billion euros. Nevertheless, evidently annual web gross sales within the nation are stabilizing.
These information come from PostNord’s annual report on ecommerce in Sweden. It contains information on the net gross sales of products. Providers and B2B gross sales weren’t included.
‘Deal with profitability’
“2023 started with declining development charges, inflation and rising curiosity prices, which resulted in ecommerce shifting its focus from development to profitability. Swedish low-cost market individuals did effectively and we noticed elevated competitors from international firms”, stated Marie Rudolfsson, head of Parcel at PostNord Sweden.
Ecommerce in Sweden decreased 2 p.c in comparison with 2022.
Throughout the second half of the yr, gross sales recovered barely. This resulted in a complete of 11.75 billion euros in web gross sales (133 Swedish kronor). In comparison with 2022, this can be a lower of two p.c. Nevertheless, in 2022, web gross sales decreased 7 p.c in comparison with 2021. In line with the report, evidently the way forward for ecommerce in Sweden is trying a bit brighter.
Variations in development charges per sector
When trying on the totally different sectors within the business, slight variations in gross sales development charges might be seen. The sweetness sector grew by 18 p.c in 2023, in comparison with a yr earlier. It reached web gross sales of 353.4 million euros (4 billion Swedish kronor).
The web pharmacy sector within the nation follows in second place, with a development price of 17 p.c. It generated web gross sales of 1.06 billion euros (12 billion Swedish kronor). The clothes & footwear sector grew 3 p.c, with web gross sales of 1.7 billion euros (19 billion Swedish kronor).
The web {hardware} sector in Sweden decreased 19 p.c in comparison with 2022.
Different sectors all confirmed declines in web gross sales. The sector that decreased the strongest was {Hardware}, with a decline of 19 p.c. It generated 618.4 million euros (7 billion Swedish kronor).
